Indian ad industry revenues to hit Rs 1.2tn in 2024; OOH revenue will increase +16%: MAGNA

In OOH News By M4G Bureau - June 24, 2024

Government push on infrastructure and urbanisation will boost OOH inventory especially premium formats

Ocean Outdoor completes its premium Edinburgh DOOH network with St James Quarter

In Digital OOH By M4G Bureau - June 24, 2024

Old Mout Cider is the launch partner

Shwetal Basu, Chief Marketing and Communications Officer, Shoppers Stop, joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - June 24, 2024

“The OOH Advertising Awards (OAA) continue to play a vital role in highlighting and celebrating outstanding work within the Indian OOH industry,” says Shwetal Basu

Karnataka Dy. CM DK Shivakumar, BBMP leadership outline new draft ad bylaws in meeting with Bengaluru OOH media owners

In OOH News By Rajiv Raghunath - June 24, 2024

Decks being cleared for return of billboards in areas under BBMP jurisdiction

Showcasing Madrid in Shanghai: Worldcom OOH partners Irismedia for tourism campaign

In Campaigns By M4G Bureau - June 20, 2024

Campaign generates over 14 million impression 15-second spots on 28 advertising screens

Sapphire Media & Armour Digital OOH partner OAC 2024 as Presenting Sponsors

In OOH News By Sakshi Sanghavi - June 19, 2024

OAC 2024 will be organised at Hilton Garden Inn, Embassy Manyata Business Park in Bengaluru on July 26-27.

MAGNA forecasts +10% global ad revenue growth, OOH growth at 7%

In Research By M4G Bureau - June 17, 2024

India among the most dynamic ad markets this year

IOAA Chairman Pawan Bansal to address OAC 2024

In OOH News By M4G Bureau - June 17, 2024

Pawan will be speaking on industry regulation, policy advocacy, audience metrics, tech adoption, among others

Xtreme Media partners OAC 2024 as Quintessential OOH Quiz sponsor

In OOH News By Sakshi Sanghavi - June 14, 2024

“The OOH Advertising Convention has been an exceptional platform for uniting stakeholders and media asset owners,” says Sanket Rambhia, Managing Director, Xtreme Media

L’Oreal’s Colorsonic adds a dash of colour to Chicago streets

In Campaigns By M4G Bureau - June 14, 2024

The immersive campaign includes a striking bus shelter innovation