Indian ad spends to grow by 23.2% in 2021: GroupM’s TYNY report

In Research By M4G Bureau - February 17, 2021

India is expected to regain its 9th ranking on global ad spends in 2021 and the OOH medium will touch INR 1,570 crore in 2021 with a CAGR of 69%, says the report.

Sony expands Bravia 4K HDR professional display line-up

In OOH Solutions By M4G Bureau - February 17, 2021

The new models are designed for use in business applications and combine immersive picture quality and display features with cognitive intelligence capability to cross-analyze elements in the picture at once

‘OOH provides stronger ROI virtually’

In Viewpoints By Bhawana Anand - February 16, 2021

Amit Dhanuka, Executive Vice President - Lionsgate shares his take on the OOH medium and what it means to the brand.

Ahmedabad unit of Western Rlys launches ad tenders in bulk

In OOH News By M4G Bureau - February 16, 2021

All tenders are designed under the single packet system with different advertised amount and earnest money. The closing date for all tenders is February 26, 2021.

DOOH market in Europe to grow at 12% CAGR during 2021-’28

In Research By M4G Bureau - February 15, 2021

According to Data Bridge Market Research the market is expected to reach USD 5,420.86 million by 2028. Growing focus on business intelligence is acting as a major factor for the growth of the market

Bisleri partners with Alakh Advertising for a fizzy campaign

In Campaigns By Bhawana Anand - February 15, 2021

With multiple display formats strategically placed across cities, the campaign aims at fresh brand positioning and greater visibility among TG

Skylight in alliance with Assam Govt Mktng Corp for DTC AC bus media

In OOH News By M4G Bureau - February 15, 2021

Skylight to manage, market and sell DTC buses wraps for Assam Government Marketing Corporation, which has bagged the branding and advertising rights for 5 years

Now showing @ iMAX - Xiaomi's Mi11!

In Gallery By M4G Bureau - February 12, 2021

The tech giant showcases every frame of latest Mi11 smartphone on this circular OOH display

Mondelez’s new V Day question: How far will you go for love ?

In Campaigns By M4G Bureau - February 12, 2021

The Valentine’s Day campaign for Mondelez’s Cadbury Dairy Milk Silk is being deployed at large format sites in metro cities

Signkick and LiveDOOH merge to offer common media owner platform

In Digital OOH By M4G Bureau - February 11, 2021

In coming together, they’ve created a powerful, modular suite of tools that put media owners in control of their DOOH networks from end-to-end