Media owning firms in UP need to push up rates: Day Night Media

In OOH News By Rajiv Raghunath - March 09, 2015

Sheikh Faizan, Marketing Head, Day Night Media says that media owning firms in the UP markets are now cognizant of the urgent need to consolidate the rates offered to their direct clientele as well as to national OOH agencies

IDBI Federal builds OOH visibility for'Lifesurance Whole Life'

In Campaigns By Bhawana Anand - March 03, 2015

Posterscope India conceptualized and executed the OOH campaign, using 350+ media units and 200+ unique artwork adaptations

TIMDAA gets ISO 9001:2008 certification

In OOH News By Bhawana Anand - February 27, 2015

Times OOH and Delhi International Airport Ltd (DIAL) becomes the first OOH media company in India to have received this prestigious certification.

STAR Sports showcases 4K content to cricket fans at Delhi, Mumbai airports

In OOH News By Bhawana Anand - February 26, 2015

Times OOH executed the branding campaign for a period of one month

B Natural makes an impactful OOH splash in Bengaluru

In Campaigns By Rajiv Raghunath - February 26, 2015

Crossroads executed the 21-day campaign in the city in a highly creative fashion, keeping in view the target audience

Milestone Brandcom wins OOH mandate from Bharti Airtel

In OOH News By Rajiv Raghunath - February 24, 2015

Nabendu Bhattacharrya, CEO & MD, Milestone Brandcom, confirmed the development and expressed his deep satisfaction at winning what is viewed as the largest account in the OOH domain.

National Geographic goes outdoor to celebrate the spirit of Mumbai

In Campaigns By Jubilee Cardozo - February 23, 2015

Bright Outdoor Media executed the OOH campaign

'Traffic counts are a good starting point for OOH accountability'

In Viewpoints By M4G Bureau - February 23, 2015

Mark Henning, Head of Media & Digital, AMAP, Millward Brown explains that the requirement of metrics is not only to justify the campaign but also to retain and grow budgets, whereas his Indian clients are using research just to identify channel choice and media weights.

South African Tourism showcases the Rainbow Country in the outdoor

In OOH News By Bhawana Anand - February 18, 2015

The OOH campaign pans across 14 cities featuring unique and spellbinding experiences on offer; highlighted in languages that resonate with Indian travellers

Real Estate, Educational Institutions, Jewellery Brands & Outlets - Key OOH Spenders

In OOH News By VJ Media Bureau - February 13, 2015

Time Outdoor Monitoring report on OOH spend in the Year 2014 covering 40 cities suggest that the Real Estate Category commanded the highest Share of Voice & Share of Space