Thursday, December 09, 2021

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Results For "OOH"

2869 News Found

Powering Programmatic OOH in Asia markets
Powering Programmatic OOH in Asia markets

In Digital OOH By Rajiv Raghunath - November 12, 2021

A power-packed panel of industry experts discussed in depth the current state of programmatic OOH buying and selling, and the challenges to be addressed as programmatic OOH goes mainstream. The panel discussion was held in the Asia Forum organised by World Out of Home Organization on Oct 28

CASHurDRIVE spearheads EaseMyTrip 360° in-flight branding on SpiceJet planes
CASHurDRIVE spearheads EaseMyTrip 360° in-flight branding on SpiceJet planes

In OOH News By M4G Bureau - November 11, 2021

CASHurDRIVE offers tailormade aircraft in-flight branding with clearly defined RoI for advertising clients, asserts the company’s CEO Raghu Khanna while commenting on their offering in this OOH space

Broadsign appoints Jonny Richardson as Director, Business Development, APAC
Broadsign appoints Jonny Richardson as Director, Business Development, APAC

In OOH News By M4G Bureau - November 11, 2021

Richardson will help drive Broadsign’s pDOOH strategy forward, with a particular focus on the local rollout of ad buying platform Campsite

COMMB introducing place-based Audio OOH measurement methodology
COMMB introducing place-based Audio OOH measurement methodology

In OOH News By M4G Bureau - November 08, 2021

Audio OOH is a growing category as it allows marketers to reach target audiences with contextual audio content while they're out of their homes: COMMB President Amanda Dorenberg

‘Direct concerted efforts to build & promote OOH audience metrics’
‘Direct concerted efforts to build & promote OOH audience metrics’

In Research By Rajiv Raghunath - November 08, 2021

Experts underlined the criticality of developing robust audience measurement metrics for propelling OOH growth in Asian markets, while addressing the Asia Forum of World Out of Home Organization (WOO)

PlayAds brings cricket to DOOH screens
PlayAds brings cricket to DOOH screens

In Digital OOH By M4G Bureau - November 02, 2021

T20 World Cup updates on screens

Hero Lectro E-cycles’ #WantItFlauntIt campaign goes live on OOH
Hero Lectro E-cycles’ #WantItFlauntIt campaign goes live on OOH

In Campaigns By M4G Bureau - November 02, 2021

Laqshya Media Group executed the multi city campaign for Hero Lectro E-cycles, that was planned through the AI-powered OOH tool ‘SHARP’, which helped to get the most appropriate locations in each city.

Media ownership consolidation, audience metrics key to Asia OOH growth, says dentsu APAC CEO and India Chairman Ashish Bhasin
Media ownership consolidation, audience metrics key to Asia OOH growth, says dentsu APAC CEO and India Chairman Ashish Bhasin

In OOH News By Rajiv Raghunath - October 29, 2021

The medium has not played to its fullest potential, said Bhasin in conversation with WOO President Tom Goddard in the opening session of the virtual Asia Forum held on October 28

Bright Outdoor casts ‘Sooryavanshi’ on OOH canvas
Bright Outdoor casts ‘Sooryavanshi’ on OOH canvas

In Campaigns By Rajiv Raghunath - October 26, 2021

The campaign urges cine-goers to bring family back to the cinemas

Back on the rails
Back on the rails

In OOH News By Rajiv Raghunath - October 25, 2021

Restoration of regular train operations, railway station modernisation, introduction of high-speed, ultra-modern trains, and promotion of retail and entertainment centres at stations will all contribute to a makeover of audiences at railway networks

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