Results For "OOH"
3694 News Found
India Today’s breaking news through OOH channel
The media brand crafted a simple yet effective innovation to demonstrate their concept of the anchor missing from the newsroom and reporting live from the ground zero
Global OOH expert Matthew Dearden to address OAC 2018
In OOH News By M4G Bureau - May 14, 2018
An independent business leader, adviser & entrepreneur, Matthew Dearden works mainly in advertising, leadership and change, especially in OOH media; his clients include investors, media owners, clients and vendors
eg. communications ventures into Metro station branding
In OOH News By Bhawana Anand - May 14, 2018
The OOH media owning firm plans to install digital media at the stations, along with the traditional formats
India Today’s live reporting through OOH channel
In Campaigns By Bhawana Anand - May 14, 2018
A simple yet effective innovation has been crafted to demonstrate their concept of the anchor missing from the newsroom and reporting live from the ground zero
‘We have a non-traditional approach to OOH’
In Viewpoints By Bhawana Anand - May 12, 2018
Vikas Agarwal, General Manager, OnePlus India says that areas frequented by the brand’s target audience are quite consistent and so the spends will only increase if there are more such locations
Beverage Branding at BQS – Beat the Delhi Heat
Beverage brands make innovative use of JCDecaux’s Citylights network this summer to connect with consumers in Delhi NCR
Beverage category chilling out on Delhi Streets
In Campaigns By M4G Bureau - May 11, 2018
The brands have made innovative use of JCDecaux’s Street Furniturenetwork this summer to connect with consumers in Delhi
Oreo makes ‘Twist, Lick, Dunk’ ritual global with new campaign
In OOH News By M4G Bureau - May 10, 2018
Oreo brings India together with its global ‘Oreo People’ campaign. The brand rolls out new global campaign, simultaneously across 50 markets in AMEA, LA, MEU, localizing with nuances to drive relevance
Geopath launches enhanced ratings & audience location measurement platform
In OOH News By M4G Bureau - May 09, 2018
The Geopath Insights Suite applies demographic information, consumer behaviour and purchase data to population movement models across the US to dramatically improve the industry’s ability to plan, measure and derive value from OOH campaigns
‘More the spends on OOH, better the returns’
In Research By M4G Bureau - May 09, 2018
OOH is shown to have the greatest impact on awareness, recommendation and purchase-intent metrics for brands, states a report released by OAAA