Results For "OOH"
3720 News Found
APN Outdoor assessing JCDecaux takeover offer
In OOH News By M4G Bureau - June 21, 2018
APN Outdoor has been reportedly offered $1 billion; the Australian major is now assessing the acquisition proposal
‘Connecting with the connected’
In Viewpoints By Gautam Bhirani - June 20, 2018
In a world where even relationships are digitised today, it is vital to assess the impact of OOH on the digitised consumers
BMTC to do away with glass panel branding on buses
In OOH News By M4G Bureau - June 19, 2018
The panels will instead show the names of key places covered on the bus route
‘OOH is an impact media’
In Viewpoints By Bhawana Anand - June 16, 2018
Shabnam Panjawani, Chief Marketing Officer, Edelweiss Group says that while the audiences for video-based and digital media are highly fragmented, the OOH media commands an assured audience
JCDecaux launches programmatic platform VIOOH
In Digital OOH By M4G Bureau - June 15, 2018
The VIOOH platform offers a full stack for automated trading, data management, content serving, and ad exchange functionality
NBA recreates basketball magic on the streets
In Campaigns By M4G Bureau - June 15, 2018
The OOH campaign has been executed in Mumbai and Delhi by MOMS Outdoor Media Solutions
Vodafone promotes IoT services for smart business
In Campaigns By M4G Bureau - June 14, 2018
The OOH campaign creatively showcases the use cases to the target audience, promoting deployment of IoT solutions in Indian market
‘There is a big demand for fabric printing’
In OOH Solutions By M4G Bureau - June 14, 2018
Caterpillar is making huge investments to meet the soaring demand for green printing
IRSDC chief SK Lohia to address OAC 2018 on OOH opportunities at redeveloped stations
In OOH News By M4G Bureau - June 14, 2018
Sanjeev Kumar Lohia (IRSE-1987) is MD & CEO of the Indian Railway Stations Development Corporation (IRSDC), leading the world’s largest Transit Oriented Development (TOD) and PPP programme
Sonata ushers in wedding season with multi-city outdoor campaign
In Gallery By M4G Bureau - June 12, 2018
Spanning markets ranging from Tier 1 cities to Tier 6 towns, the campaign was designed to build a large base for the watch brand. Outdoor Media Integrated (OMI), a division of the Laqshya Media Group, crafted the strategy and executed the campaign