#Heavytested TVS Tyres campaign to test OOH waters

In OOH News By Bhawana Anand - July 25, 2018

The campaign underlines TVS Tyres’ assurance of Lifetime Warranty to customers

Global OOH leaders to speak on technology & OOH at OAC 2018

In OOH News By M4G Bureau - July 24, 2018

Tim Bleakley, CEO, Ocean Outdoor, UK; Brendon Cook, CEO, oOh!media, Australia; Independent Business Leader, Adviser & Entrepreneur Matthew Dearden; and Daniel Cuende, Co-Founder & Innovation Manager, Cuende Informetrics S.A., Spain to address the convention over the two days

“We are open to formats that break the clutter”

In Viewpoints By Ria Banerjee - July 23, 2018

Dollar Industries Limited, a key player in the innerwear segment, has established itself as an easy recall brand on the OOH canvas over the years. Krishan Kumar Gupta, Director, Dollar Industries Limited talks about how OOH media has become a key platform for the brand’s visibility in the non-metros.

Mondelez India aims to dominate OOH with contextual messaging

In OOH News By M4G Bureau - July 20, 2018

The brand team is preparing for the festive calendar starting with Friendship Day and until Diwali where the brand will be seen leveraging the outdoor medium with contextual messaging around ‘Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye’

Leo Burnett, British Dyslexia Association create a moment of collective dyslexia

In Digital OOH By Rajiv Raghunath - July 17, 2018

To encourage a more dyslexic-friendly society, Leo Burnett London and The British Dyslexia Association are using facial detection technology on Ocean’s DOOH screens to give everyone an idea what it’s like to live with dyslexia

Nanavati Hospital goes big on OOH in Mumbai

In Campaigns By M4G Bureau - July 16, 2018

The 21-day campaign was executed by MOMS Outdoor Media Solutions, using a mix of king-size billboards and bqs media, with a significant number of sites being in the close proximity of the hospital

Sacred Games makes a big splash on OOH

In Campaigns By M4G Bureau - July 13, 2018

True to its preference for the larger than life presence in the OOH space, Netflix has gone big on the large format to promote the web TV series

‘OOH can play a key role in Mumbai city beautification’

In Viewpoints By Nimisha Shah - July 13, 2018

The Mumbai OOH landscape is at the threshold of sweeping changes. The Municipal Corporation of Greater Mumbai (MCGM) circulated for review the Policy Guidelines on the Grant of Permission for Display of Sky-Signs and Advertisement under Section 328 & 328 A of MMC Act 1888. Nidhi Choudhari, Deputy Commissioner - Special, MCGM, talks about the corporation’s outlook on OOH advertising in the city

‘OOH enjoying a renaissance in many markets’

In Research By M4G Bureau - July 13, 2018

OOH is enjoying a major makeover as its newfound versatility, driven by data and digital, demands planners reconsider its role on their media plan

Ocean invites agencies to create something OOHmazing

In Digital OOH By M4G Bureau - July 11, 2018

Ocean’s competition offers opportunities across multiple environments and stand out digital formats across the UK