Results For "OOH"
3744 News Found
American Express campaign exemplifies its omnipresence
In Campaigns By M4G Bureau - August 02, 2018
The OOH campaign reinforces American Express’ positioning at the intersection of people’s business & lifestyle
Native content will make OOH more engaging: Brendon Cook
In Digital OOH By M4G Bureau - August 01, 2018
Native content may comprise quality content inspired by a brand but designed in the context of location such as shopping mall, airport, etc.
Metrics, creative focus will augment OOH advertising: Brand marketers
In OOH News By M4G Bureau - August 01, 2018
The panel discussion at OAC 2018 was chaired by Lloyd Mathias, Independent Marketing Consultant & ex-Marketing Head, HP’s Consumer PC Business, Asia-Pac & Japan. The panel speakers were Gayatri Ojha, VP – Marketing & Corporate Communications, CSR, Total India; Ankit Desai, Head – Media & Digital Marketing India & Global Centre of Excellence, Marico Ltd; Anand Dubey, Head – Marketing, Mahindra & Mahindra Financial Services; and Pramod Patil, Associate VP Media, Kotak Mahindra Bank
Infuse personalisation, concentrate on micro-markets: WPP India Country Manager CVL Srinivas
In OOH News By Bhawana Anand - July 31, 2018
CVL Srinivas urged the OOH industry to work with data and technology, and adopt a holistic approach to brand communications
OOH has a role cut out in smart city development: Prem Shankar Jha
In OOH News By Bhawana Anand - July 31, 2018
Prem Shankar Jha, Deputy Commissioner, SDMC spoke about the positive impact that OOH can have on the city landscape
OAA 2018 — Kinetic India wins ‘Campaign of the Year’ award for Google Maps campaign
In OOH News By M4G Bureau - July 30, 2018
Madison OOH win maximum metals (11), followed by The Social Steet (10) and Kinetic India (6); The Social Street and Kinetic India win maximum Golds (3 each)
Pramod Bhandula makes a case study presentation on best green practices for OOH
In OOH Solutions By Swaminathan Balasubramanian - July 30, 2018
JCDecaux Advertising has been globally working projects which are friendly for the three sustainable axes – environment, social and stakeholder
Big Data key to identifying right audiences: Daniel Cuende
In OOH Solutions By Swaminathan Balasubramanian - July 30, 2018
In the digital era, Big data is emerging as critical to finding the minute details on the viewing patterns of consumers exposed to OOH
Amiya Chandra calls for deeper engagement of OOH in development initiatives
In OOH News By M4G Bureau - July 30, 2018
Amiya Chandra spoke about the research on global practices that the authors undertook to assess the OOH practices in India, and to suggest the way forward for the growth of Indian OOH industry
Suresh Balakrishna anchors The Quintessential OOH @ OAC 2018
In OOH News By Bhawana Anand - July 28, 2018
The OAC attendees participated in the quiz through OAC ASIA 2018 multipurpose mobile application