Sunday, May 26, 2024

Advertisement

Results For "OOH"

3774 News Found

Ocean Outdoor becomes Official Supplier to London Fashion Week
Ocean Outdoor becomes Official Supplier to London Fashion Week

In OOH News By M4G Bureau - May 08, 2024

The partnership formalises a long term relationship between the BFC and Ocean which has used digital out of home (DOOH) across the years to support the fashion industry, luxury brands and emerging talent.

JSPL marks strong brand presence at Mumbai, Kolkata airports with ‘The Steel of India’ campaign
JSPL marks strong brand presence at Mumbai, Kolkata airports with ‘The Steel of India’ campaign

In Digital OOH By M4G Bureau - May 07, 2024

The campaign has been strategically deployed across departures and arrivals of domestic and international terminals, capturing the attention of 100% of passengers traveling nationally and internationally.

Brand marketer Archana Agarwal, formerly with Airtel, joins OAA 2024 Jury
Brand marketer Archana Agarwal, formerly with Airtel, joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - May 07, 2024

“OOH is regaining relevance as brands seek to leverage its unique ability to reach consumers in real-world environments,” says Archana Agarwal.

Polish DOOH major Screen Network integrates screens with Broadsign SSP
Polish DOOH major Screen Network integrates screens with Broadsign SSP

In Digital OOH By Rajiv Raghunath - May 07, 2024

By leveraging Broadsign's SSP, advertisers can now reach audiences through 35 integrated demand-side platforms (DSPs) - spanning omnichannel and OOH

Sounak Bhowmick, Brand Marketing Lead, USDC Global, joins OAA 2024 Jury
Sounak Bhowmick, Brand Marketing Lead, USDC Global, joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - May 06, 2024

“OAA plays a crucial role in celebrating creativity, fostering innovation, and setting benchmarks for excellence in the Indian OOH industry,” says Sounak

WOO President Tom Goddard urges OOH industry to step up initiatives on sustainability
WOO President Tom Goddard urges OOH industry to step up initiatives on sustainability

In OOH News By M4G Bureau - May 06, 2024

Goddard describes the issue of sustainability as the “elephant in the boardroom”

‘Creativity is about finding the perfect blend of idea, execution, and context that really speaks to the people’
‘Creativity is about finding the perfect blend of idea, execution, and context that really speaks to the people’

In Viewpoints By Sakshi Sanghavi - May 03, 2024

Think of creativity in OOH not just as the big, flashy ideas but as the soul of every billboard, bus stop, vehicle wrap, and digital screen you see,” says Rahul Mago, Creative Head, Coral Media

Urvashi Arya, Sr Brand Manager, Bausch & Lomb joins OAA 2024 Jury
Urvashi Arya, Sr Brand Manager, Bausch & Lomb joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - May 03, 2024

Brands are coming up with more creative campaigns to try and capture the short attention span of consumers, says Urvashi

Goldee Patnaik, CMO and VP, itel India joins OAA 2024 Jury
Goldee Patnaik, CMO and VP, itel India joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - May 02, 2024

“OAA is a great platform and place for the OOH fraternity to express themselves and also be a part of the learning curve,” says Goldee

Platinum OBIE Award goes to Space Invaders
Platinum OBIE Award goes to Space Invaders "World Defense" 45th Anniversary immersive AR created by Taito, Google, Unit9, and OUTFRONT XLabs

In OOH News By M4G Bureau - May 02, 2024

OBIE Hall of Fame award went to Dunkin' for their consistently exceptional creative work and continued investment in OOH over the years.

Advertisement
Advertisement
Have You Say
Advertisement