Results For "OOH"
3694 News Found
‘Creativity holds the potential to elevate OOH advertising campaigns’
In Viewpoints By M4G Bureau - March 20, 2024
However, many a time the scope of creativity is circumscribed by impediments like clients’ budgetary constraints, regulatory restrictions & long approval processes, says Zubin Jokhi, Creative Director, OAP India
What automation & programmatic mean for OOH
In OOH News By Rajiv Raghunath - March 20, 2024
Simon Wall, Group CEO, Tractor Media Holdings engages Mandakini Negi, Co-Founder & MD, LMX, Alexis Coulibaly, Programmatic Team Lead – EMEA, Broadsign and Francesca Vincenti, Head of Programmatic & Innovation, Pikasso in a deep discussion on how automation and programmatic are augmenting the OOH buying processes at the WOO Africa Forum
Ballyhoo Media ties up with Fire Island Ferries, expands OOH footprint
In OOH News By Rajiv Raghunath - March 20, 2024
The ferries serve as a gateway to the island, boasting 1.2 million annual passengers
Industry regulation, amplification of positive contributions, data & tech focus key to sustained OOH growth
In OOH News By Rajiv Raghunath - March 19, 2024
Tom Goddard, President, World Out of Home Organization (WOO) anchored a discussion on ‘Sector Growth’ with the participation of Martin Sabbagh, CEO, Middle East & Africa, JCDecaux, Dawn Rowlands, CEO, dentsu Sub-Saharan Arica, Jacques du Preez, Founder & CEO, Provantage Group, and Adrian Skelton, Managing Partner, Talon Outdoor.
‘We Must DOOH Better’
In OOH News By Rajiv Raghunath - March 19, 2024
Jay Young, Managing Director, Grand Visual Jay Young, delineates the creative essentials that determine DOOH success
Dawn Rowlands’s blueprint for OOH growth: Innovate, Engage and Collaborate
In OOH News By Rajiv Raghunath - March 19, 2024
Dawn Rowlands, CEO dentsu SubSaharan Africa outlines a roadmap for collaborative storytelling and innovative technology adoption to drive growth in the African media industry
‘It is an exciting time for the OOH industry’
In Viewpoints By M4G Bureau - March 19, 2024
Within the OOH space most are exploring newer media formats, and the numbers are increasing, states Prash Gaikwad, Head Creative Services, GroupM OOH Solutions as he shares his perspectives on creativity in the Indian OOH sphere.
‘Data-driven strategies are defining how OOH is planned, executed & evaluated’
In OOH News By Rajiv Raghunath - March 18, 2024
Embracing the era of data-driven insights, Bruce Burgess, Director, IRL Consulting unveils ground-breaking strategies that are set to redefine the landscape of outdoor advertising
‘The future of OOH will be illuminated with the light of innovation’
In Viewpoints By M4G Bureau - March 18, 2024
In an exclusive interview with Media4Growth, Emraan Kureshi, Founder and MD of Active Media Innovations, discusses the imperative shift towards innovative, disruptive OOH advertising, the relevance of an industry platform like DDX Asia and more…
Accent on creativity, collective efforts, fair pricing will augment Africa’s OOH growth prospects: Greg Benatar
In OOH News By Rajiv Raghunath - March 15, 2024
Greg Benatar, Joint Managing Director & Group Sales Director, Alliance Media also underlines the need for brands and buyers to recognise the sheer diversity of African markets