Results For "OOH-Campaign"
367 News Found
5G rollout could be a gamechanger for DOOH in India
In Digital OOH By M4G Bureau - October 03, 2022
High speed networks set the stage for scale up DOOH campaigns, contextual advertising, among others
Renault, Lemma, and Yahoo launch a programmatic DOOH campaign for Renault Kiger at airports
In Digital OOH By M4G Bureau - September 29, 2022
Peak hour ad rendering on screens offering high dwell time via programmatic technology powered the latest campaign.
When love goes all epic on OOH
In Campaigns By M4G Bureau - September 27, 2022
Mankind Pharma’s new campaign ‘Make love Epic’ has been rolled out at all prime spots across Delhi NCR regions to promote its new premium range called Epic Condoms.
96% of marketers in the US achieved RoI Goals with OOH campaigns: OneScreen.ai study
In Research By M4G Bureau - September 15, 2022
78% of survey respondents using OOH plan to increase their OOH budget over the next 12 months while 96% of marketers are seeing an average monthly revenue increase of 50%
The Times of India showcases vivid images of ‘The Times of a Better India’
In Digital OOH By M4G Bureau - September 15, 2022
The DOOH campaign, executed by Times OOH, has been rolled out in 6 cities -- Mumbai, Delhi & NCR, Chennai, Hyderabad, Pune and Bangalore.
Asiaray, Hivestack launch first pDOOH campaign for Gojek on Singapore's latest MRT Line
In OOH News By M4G Bureau - August 16, 2022
Asiaray used proximity geofencing to activate Gojek's "GOTOMALLS" campaign on DOOH screens across TEL, targeting on-the-go audiences.
Atmosphere engages SpringServe to power pDOOH campaigns
In Digital OOH By M4G Bureau - July 28, 2022
Atmosphere will leverage SpringServe’s ad serving technology to deliver high quality video ad experiences in public spaces
AdQuick.com launches Analytics as a Service for OOH campaigns
In OOH News By M4G Bureau - June 24, 2022
This first-ever service enables marketers, agencies and media owners to measure the effectiveness of outdoor advertising campaigns with granular data
‘There’re great opportunities to work with Govt today’
In Viewpoints By N Jayalakshmi - May 16, 2022
In a conversation with Media4Growth, Amit Kapoor, Managing Director of OOH solutions company US Advertising, a leading industry player which has developed AI backed tools for measurement and monitoring in the context of OOH campaigns, shares his observations on market trends, opportunities and challenges in the space.
Frooti steals the thunder this summer on OOH
In Campaigns By M4G Bureau - April 21, 2022
The high impact OOH campaign for Parle Agro’s iconic brand Frooti has been rolled out by Platinum Outdoor and covers 140 cities across the country.