Results For "OOH-Campaign"
335 News Found
OOH major Lamar Advertising joins WOO
In OOH News By M4G Bureau - February 22, 2022
Lamar operates more than 352,000 billboard, transit, airport and interstate logo displays in the US and Canada, including the largest network of large-format digital displays in the US, with more than 3,900 digital units.
Vivo V23 series multi-city DOOH campaign exemplifies online-offline convergence
In Digital OOH By M4G Bureau - January 31, 2022
Eyetalk Media Ventures partners Vivo India in taking social media influencers and diners to DOOH
Pikasso ties up with Hivestack to place premium assets on pDOOH SSP
In Digital OOH By Rajiv Raghunath - January 25, 2022
The tie-up will enable advertisers to incorporate Pikasso’s roadside and shopping mall inventory into their DOOH campaigns across the Middle East, regions of Levant, North and West Africa, and the Caucasus
‘OOH is the best way to connect with local audience’
In Viewpoints By N Jayalakshmi - December 27, 2021
ITeS firm Plaxonic recently rolled out an OOH campaign in Delhi NCR to promote the logo of their upcoming hyperlocal marketplace app Evobee. Shaan Rizvi, CEO & Founder, Plaxonic, talks about the brand’s approach to OOH and how it leveraged the medium, in an interview to N Jayalakshmi.
ITeS firm Plaxonic goes full steam on OOH to promote hyperlocal marketplace app Evobee
In Campaigns By M4G Bureau - November 16, 2021
The company has rolled out an OOH campaign in Delhi NCR, with 65 ads in the form of hoardings and physical ads in elevators of major residential societies.
Pikasso, Broadsign activate 1st pDOOH campaign in West Africa
In OOH News By Rajiv Raghunath - October 18, 2021
The campaign booked by Kawarizmi, a French digital agency that specialises in programmatic buying, is part of an omnichannel communication, which includes a strong retargeting presence on mobile and social media
OHAAP in tie-up with Moving Walls to give members access to Moving Audiences platform
In OOH News By M4G Bureau - September 13, 2021
OHAAP members will be able to plan static and DOOH campaigns more holistically while adopting a data-first approach to its programmatic campaigns with advanced capabilities such as dynamic ad-content serving, audience retargeting, use of various triggers such as weather and time-belting.