In coming together, they’ve created a powerful, modular suite of tools that put media owners in control of their DOOH networks from end-to-end
Using a defined set of six common measures, 280 of these frames, across all OOH media owners, have been identified as The Primers which are the...
Vanessa Eagle, Agency Strategy Partner, Posterscope, highlights the connection built between the audience and OOH medium in UK
This move come as part of new ‘total solutions’ strategy for enhanced support to the AV industry
Active Media Innovations handled the OOH campaign innovations
For the campaign, Times OOH undertook media planning, media buying and executing high-recall media sites at multiple major airports
Through the year we have seen the clear benefit of the global cooperation inspired by WOO, says Mats Rönne
Bharat Rajamani calls for ‘one industry, one planning tool’, a pre-requisite for boosting advertiser confidence in OOH
Justin Thomas-Copeland, CEO – DDB speaks about ‘Creativity Spark’s on day 2 of the DPAA Video Everywhere Summit 2020
Ramani is a seasoned technologist with a career spanning both hardware and software for enterprise and consumer organisations