Ad Council, trade bodies join White House to drive “#StayHome. Save Lives” movement

In OOH News By M4G Bureau - April 09, 2020

OAAA among trade groups & associations that join US’ nationwide movement

WOO organises global conference call connecting national OOH bodies

In OOH News By Rajiv Raghunath - March 31, 2020

The conference call included reports on the harrowing effect the Covid-19 virus is having on societies across the world and business; weekly calls scheduled

OAAA exploring safeguards for US OOH business

In OOH News By M4G Bureau - March 25, 2020

The OOH industry could benefit from the government stimulus packages and other spends

OOH Advertising up 7.7% in Q2 2019

In Research By M4G Bureau - August 23, 2019

According to OAAA, year-to-date 2019 the OOH industry is up 7.0 percent, fueled by the highest quarterly growth the industry has experienced since 2007

WOO partnering OAAA, Geopath at New York Digital Signage Week on Oct 14

In OOH News By Rajiv Raghunath - August 01, 2019

This exclusive invitation-only occasion will be the first joint event held by the three associations

Anna Bager to succeed Nancy Fletcher as OAAA President & CEO

In OOH News By Rajiv Raghunath - July 23, 2019

Anna Bager is currently executive VP of the Interactive Advertising Bureau (IAB)

Kristy Day joins Talon US as Director, Client Management

In OOH News By M4G Bureau - May 17, 2019

Prior to joining Talon US, Day led digital innovation and national digital sales, transit and airport OOH teams at Lamar Advertising

Apple & MCDonald’s ranked top advertisers in OAAA MegaBrands 2018 report

In Research By M4G Bureau - April 10, 2019

“Major tech brands are using big screens in the real world to direct consumers to the smaller screens from which they operate,” said OAAA’s CMO Stephen Freitas

Nancy Fletcher to bow out of OAAA in end-2019

In OOH News By M4G Bureau - February 05, 2019

She has been with the association since 1991

‘Everyone has the right to be safe at work’

In Viewpoints By Rajiv Raghunath - August 08, 2018

Jim Poage, Safety Director of US-based Formetco shares his perspectives on the safety and health standards for OOH. Jim commands over 20 years of experience in the creation and implementation of safety programmes in numerous industries. He is a professional trainer on a wide variety of safety, health and environmental topics and a recognised guest speaker from previous Outdoor Advertising Association of America (OAAA) Safety Summits, as well as the Independent Billboard Operators (IBO) organisation