Results For "OAAA"
52 News Found
2021 OBIE Awards Virtual Show today
In OOH News By M4G Bureau - May 24, 2021
The Awards show, part of the 2021 OAAA/Geopath OOH Media Conference, will be followed by knowledge sessions over 2 days on May 25-26 conducted on the virtual platform.
OAAA introduces new guidelines for OOH metrics, sets a more refined OTS as core metric for measurement
In OOH News By Rajiv Raghunath - May 19, 2021
The proposed framework addresses advertiser's growing need for increased transparency and a more dynamic measurement system for OOH campaigns.
OAAA unveils standardised guidelines, best practices for optimal DOOH advertising
In Digital OOH By M4G Bureau - May 10, 2021
The framework focuses primarily on the retargeting and attribution use cases of DOOH exposure data
20% of top OOH spenders are tech, D2C cos: OAAA report
In Research By M4G Bureau - December 21, 2020
The report also shows that OOH advertising was down 36% in Q3 2020, with cinema segment reporting zero revenues for the quarter
American starts appreciating OOH ads post lockdown
In Research By M4G Bureau - November 02, 2020
69% of adults says positive awareness of their surroundings has increased now that COVID-19 lockdown restrictions are gradually lifting
OAAA President Anna Bager to join World Out of Home Organization board
In OOH News By M4G Bureau - May 08, 2020
Anna Bager has worked in the media and technology sector her entire career and brings a global perspective to her directorship
Ad Council, trade bodies join White House to drive “#StayHome. Save Lives” movement
In OOH News By M4G Bureau - April 09, 2020
OAAA among trade groups & associations that join US’ nationwide movement
WOO organises global conference call connecting national OOH bodies
In OOH News By Rajiv Raghunath - March 31, 2020
The conference call included reports on the harrowing effect the Covid-19 virus is having on societies across the world and business; weekly calls scheduled
OAAA exploring safeguards for US OOH business
In OOH News By M4G Bureau - March 25, 2020
The OOH industry could benefit from the government stimulus packages and other spends
OOH Advertising up 7.7% in Q2 2019
In Research By M4G Bureau - August 23, 2019
According to OAAA, year-to-date 2019 the OOH industry is up 7.0 percent, fueled by the highest quarterly growth the industry has experienced since 2007