Span Communications designed and executed the multi-city campaign
The move follows the Delhi High Court order mandating the Municipal Corporations of Delhi (MCDs) to root out unauthorised hoardings in the city within two months
Posterscope India has executed the campaign, covering eastern region including Kolkata, Rest of Bengal, North Bengal, Odisha, Bihar and the North East.
These bus shelters are spread throughout Delhi and cover strategic locations like North Campus, Akshardham Temple, Pragati Maidan, Vasant Kunj, Dhaula Kuan and East Delhi.
DDB Mudra North will be providing 360 degree media solutions for the brand including outdoor, print, audio-visual and digital media.
Interested parties should have a minimum experience of two years in the field of advertising
EG Communications holds the ad rights on Line 2 that sees around 15.40 lakh commuters travel every day
The total value of bid is Rs 21.29 lakh
With an aim to create high-decibel campaign, impactful sites on arterial routes, inside corporate houses and airports/aircrafts were utilized. Adding to this, the brand's campaign also...
The outdoor media strategy was to be present at major junctions across 14 cities pan India and highlight each brand partner everyday. The highlight was the...
