Noida Authority aims to increase revenues from ad contracts to Rs 100 crore per annual from the current level of Rs 9 crore
The EoI proposals are being evaluated now and an announcement is expected by the month-end
Removal of such media will also cause revenue loss to the authority, so there is expectation that some new OOH advertising avenues will get created
The media was cited as obstructing traffic view of the signals
The media include unipoles, overhead signages, public utilities, flyover panels, kiosks etc.
The brand activation was conducted at DLF Mall Of India in Noida.
Brandscape has executed the one-month campaign; eg, communications holds the media rights on DMRC Line III
The housing finance major has wrapped DMRC's Line 3 Metro rakes to showcase its offerings
DMRC notifies tender for digital media inside Akshardham, Botanical Garden and Noida Sector 16 stations
In a recently concluded tender for naming rights at DMRC stations, Pioneer has bagged the rights at 8 stations while Planet, Signpost, Explomedia and builder brand...
