Dr Sadhu heads the Passenger Services initiative of South Western Railway over the states of Karnataka, Goa, Andhra Pradesh, Maharashtra and Tamil Nadu.
With a diverse and interesting mix of speakers and topics, combined with the right amount of engagements and interactions, the first day of OAC 2022 helped...
The 16th edition of the popular Outdoor Advertising Convention (OAC) is set to be inaugurated at The Westin Mumbai Powai Lake, on August 17th, promising two...
There is no question the future of advertising will lean on attention,†says Christian Zavecz, QMS Chief Strategy Officer.
Prof. Sahay has authored the book 'Brands and the Brain: How to use Neuroscience to create Impactful Brands'.
‘Neuroscience has a lot to add to the hit rate of marketing & advertising’
Dynamic triggers were set up for the show ‘Forecasting Love & Weather’, where when it was raining, the creative that appears on the billboard would be...
Ocean’s proprietary DeepScreen™ 3D templates can be used to create breath-taking windows into other worlds, extend existing architecture, or make impossible objects appear to float in...
Using a defined set of six common measures, 280 of these frames, across all OOH media owners, have been identified as The Primers which are the...
Jaguar Land Rover is the launch partner with a campaign breaking across 13 of the screens in four cities
