Technologies such as AR, NFC, and beacon advertising can help brands to provide highly relevant and personalised content to customers, resulting in cost savings to the...
Tata Hexa becomes the first UV in India to tow a Boeing 737-800 aircraft
The smartphone brand took over the most vantage, premium sites at T3 & T1 to showcase its compelling camera phone to a large high-flying target audience
OMANZ has a renewed commitment to ensuring that NZ OOH remains in the ascendancy
Deloitte believes that advertising expenditure will continue to grow, leaving behind the temporary set-back that it encountered on account of demonetization.
The brand is now launching a 360 degree marketing campaign. Outdoor advertising featuring Varun Dhawan sporting Lux Cozi vests are coming up in major markets, which...
Sam Balsara, who held majority stake in the agency, will become a minority partner
MOMS Outdoor Media Solutions has planned and executed the campaign, covering key markets Delhi NCR and Mumbai
The onground activity was ideated and executed by Rapport, the OOH agency of IPG Mediabrands India
Noomi Mehta, President, IOAA laid particular emphasis on the need for the Gujarat OOH media owners to come together as a strong regional association; Asit Shah,...
