Platinum Outdoor has executed the multi-format campaign in three cities using 1,400+ media units
Vinkoo Chakraborty shares her perspectives on the factors driving OOH growth in the current festive season and how this growth will be sustained in the coming...
DOOH inventory, more sophisticated planning tools are contributing to sustained OOH growth, he says.
The holographic visual is made possible with holographic fans that produce a 3D image seemingly floating in the air by having the spinning fan invisible to...
“Unlocking a single and open ad auction increases all advertisers’ access to Volta’s digital inventory and makes our network more available and attractive to advertisers,” says...
Kairos – Panasonic’s unique, IT/IP video processing platform with complete input and output flexibility, aims at significantly reducing the operational costs for broadcasters and content creation...
Transit & DOOH media expansion, DOOH innovations, and the general uptick in consumer confidence will all contribute to sustained OOH growth, states Imtiyaz Vilatra, Managing Director,...
The campaign was executed on 150+ OOH units across 4 major metros
The WOO President highlights the significance of automation. “ When you invest in automation you also create the ability to trade programmatically and to overlay data,â€...
The brand uses smart copies to drove home the message of product durability
