Shailender Luthra, Executive Director, Brite Neon Signs vehemently asserts that regulatory issues have negatively impacted flow of business to the Delhi OOH market
Both national and regional brands occupy vantage positions on the city’s OOH landscape
Major Gujarat cities stand out for their significant purchasing power and economic activity, states Jayesh Yagnik, CEO, MOMS Outdoor as he shares his perspective on the...
“This strategic move aligns with our vision of expanding our capabilities, enhancing our service, and ultimately delivering greater value to our business partners,” says Salman Amjad,...
Creativity is paramount to OOH advertising, propelling brands to captivate audiences through innovation, says Apurva
“OAA has provided credit to the Out-of-Home domain and helped it get its due as an organised industry,” says Siddharth Anand Jha, Senior General Manager –...
“OAA has provided credit to the Out-of-Home domain and helped it get its due as an organised industry,†says Siddharth Anand Jha, Senior General Manager –...
Rohit Chopra, COO, Times OOH maintains that there has been a surge in business from key national agencies as well as regional ones
The Nashik Outdoor Advertising Welfare Association fought as one to coerce the city's municipal body to end serious deviations in the outdoor advertising contract awarded to...
The Central Force data allows Plan B OOH to precisely state weekly or even daily impressions plus impressions per spot played, to support programmatic Digital OOH...