DOOH has the makings to make it big, say industry leaders
The Kerala OOH industry is assiduously etching a new growth story that revolves around self-regulation, good governance, social responsibility, and above all, client-centricity. The OOH industry...
Around 3.4 million passengers travel through London City Airport each year
7 specialist agencies had pitched for the mandate
The entries were graded across four criteria: Concept, Activity, Amplification and Results
Milestone Brandcom rolled out an extensive 8-week OOH campaign Uttar Pradesh, Delhi, Patna and Kolkata, dovetailed with highly innovative on-ground activities
Reaching out in a snap!
TATA Docomo innovates on OOH to establish the product proposition as well as create differentiation in the market.
The campaign has been executed in all the five states of the region including West Bengal, Chattisgarh, Bihar, Odisha and Jharkhand.
The brand went in for a judicious mix of traditional OOH and on-ground activation in tie-up with Big Bazaar and Café Coffee Day to target their...
