From audience measurement and role of technology, to leveraging creativity and enhancing the competitive quotient of OOH, the second and concluding day of OAC 2022 set...
Sketch Street Media rolled out the branding initiative
Can-Victor Sahin, Co-Founder & CEO of Berlin-based Retalos, provides an analysis of how Performance Out-of-Home Marketing (POOHM) will provide advertises with inbound data feedback on the...
Abdul Kader Shaikh led the Mumbai Outdoor Advertising Association (MHOA) as its chairman with great distinction, and under his guidance the OOH industry grew from strength...
This contract will be managed by JV STDecaux, 60% held by JCDecaux and 40% by Shanghai Shentong Assets Management Co., Ltd.
Anant East leads Talon's software engineering and support teams, delivering Talon's proprietary technology platforms Plato, ADA and Atlas.
The quiz contest will have the participation of all delegates attending OAC 2022
The branding rights have been acquired for a period of 5 years.
The first programmatic campaign resulting from the partnership was operated by Yahoo's Demand Side Platform (DSP) by advertiser InfinitePay
There is no question the future of advertising will lean on attention,†says Christian Zavecz, QMS Chief Strategy Officer.
