Results For "Muthoot-Fincorp"
3 News Found
Engagement is key to effective OOH advertising: Brand leaders
In OOH News By Bhawana Anand - July 15, 2014
The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands. On the other side, there are expectations from the existing and potential advertisers that the industry should overhaul its practices, enhance the service quality, introduce new and innovative media assets, and offer a more enriching customer experience.
'Agencies must go beyond planning and buying'
In Viewpoints By M4G Bureau - February 10, 2014
Tiju Easow, VP Marketing, Muthoot Fincorp, tells Outdoor Asia why the OOH media will always be important to the brand, and more...
'Need a solution to measure'
In Viewpoints By M4G Bureau - October 29, 2013
Tiju Easow, VP -- Marketing, Muthoot Fincorp, reiterates the importance of a measuring tool for the OOH medium, as he talks about the brand's OOH experience in Tamil Nadu.