Results For "Muthoot-Finance"
10 News Found
Bharat Media Group rolls out Muthoot Finance’s Goldman campaign in TN, Telangana
In Campaigns By M4G Bureau - November 07, 2022
BMeG has also executed the Muthoot Forex campaign in Kochi market
Abhinav Iyer, GM - Marketing & Strategy, Muthoot Finance & The Muthoot Group, part of OAA 2022 jury
In OOH News By M4G Bureau - June 14, 2022
Over the last 8 years, Abhinav has led a plethora of transformational marketing initiatives for Muthoot Finance, including the engagement of Amitabh Bachchan as the Brand Ambassador, partnering with Chennai Super Kings as their Principal Team Partner, associating with India Super League and Jaipur Pink Panthers, to name a few
Right medium for right message: Is OOH evolving towards social connect?
In OOH News By N Jayalakshmi - July 27, 2021
At a time when brands are going all out to win back consumer trust and reinstate their standing in a more socially responsible context, OOH could well be the most appropriate medium to spread a community inclusive brand narrative. This also means redefining the medium in terms of its creativity and scope for engagement.
‘OOH must be an integral part of a brand manager’s media mix’
In Viewpoints By N Jayalakshmi - July 05, 2021
Abhinav Iyer, General Manager (Marketing & Strategy) - The Muthoot Group (Muthoot Finance), shares with Media 4Growth, the brand’s approach to the Out-of-Home medium, ow it has delivered for the brand, the opportunities for DOOH and more…
Muthoot Finance plans wide-spread OOH campaign to promote ‘Muthoot Ayush Gold Loan’ scheme
In Campaigns By M4G Bureau - August 27, 2020
The brand has partnered with Platinum Outdoor for impactful reach in southern towns/cities
Muthoot Finance focuses on OOH media for ‘Gold Loan is Good’ campaign
In Campaigns By M4G Bureau - August 20, 2020
In partnership with Brandscope, the campaign featuring brand ambassador Amitabh Bachchan has been carried out in 50 cities and an over 200 sites
Muthoot Finance – Turbocharging OOH from Regional to National
In Viewpoints By Bhawana Anand - December 23, 2019
Abhinav Iyer, GM Marketing & Strategy, The Muthoot Group talks about the emergence of impactful iconic outdoor advertising formats along with tapping regional carnivals to have a contextual branding
Street Furniture is a growing opportunity in Kerala
In OOH News By Athira Nair - December 28, 2015
Street Furniture enables advertising that connects with consumers on a personal level. A panel discussion at Kerala Talks OOH 2015 spoke about this highly efficient form of outdoor advertising and its scope in the state.
Muthoot goes outdoor to promote Fair Play Gold Loan in Delhi, Mumbai and North East
In Campaigns By Satarupa Chakraborty - December 16, 2015
The Fair Play Gold Loan campaign, featuring ace soccer player Bhaichung Bhutia as brand ambassador, has been executed by Delhi-based Unison Advertising Pvt Ltd for a tenure of 15 days.