Business travellers lead airport passenger traffic recovery

In Research By Rajiv Raghunath - September 11, 2020

A Moving Audiences Data (MAD) analysis conducted in conjunction with Media4Growth highlights the audience reach patterns at Indira Gandhi International Airport, Delhi; Chhatrapati Shivaji International Airport, Mumbai; Kempegowda International Airport, Bengaluru; and Sardar Vallabhbhai International Airport, Ahmedabad in the months of July and August 2020

Orienta Cine Advertising installs largest LED screen inside Mumbai mall

In Digital OOH By M4G Bureau - September 01, 2020

The Infinite screen offers an innovate advertising solution to brands for mall branding

No brands to dazzle Ganpati Pandals this year

In OOH News By Bhawana Anand - August 18, 2020

Considering a loss for the recent event but vendors believe that brands should save money to execute long term campaigns during upcoming festive season

99.6% audience finds air travel to be the most reliable mode of transport, says GVK survey

In OOH News By M4G Bureau - August 11, 2020

The survey also observed a radical shift post two months of domestic flight operations where 54.7% passengers resort to flying for business purpose only

BMC promotes gender equality through traffic signals

In OOH News By M4G Bureau - August 05, 2020

This initiative has made Mumbai the first Indian city to have female symbols on road signages

MAD data analysis cites audience build-up in Mumbai, Delhi, Goa markets

In Research By Rajiv Raghunath - August 04, 2020

Moving Walls, powered by its patented audience movement analysis approach - Moving Audiences Decisions (MAD) data analysis, based on multiple data-sets captured from 102 locations around grocery outlets in the three cities, underscores the nature of audience movement in the face of the Covid-19 situation. Moving Walls has exclusively collaborated with Media4Growth to provide an up-close view of OOH audience metrics in Indian cities

Hephzibah Pathak promoted to Vice Chairman Ogilvy India

In OOH News By M4G Bureau - July 28, 2020

Hephzibah’s journey includes heading Ogilvy's Mumbai office, appointment as Director on the Ogilvy India Board and her current role as Chief Client Officer, Ogilvy India

Real Estate sector improves OOH condition of Mumbai metropolitan region

In OOH News By Pray Jani - July 24, 2020

The campaigns are aiming to target people migrating towards less populated areas like Dombivali and Kalyan having safety as the current priority

Mumbai civic body denies license fee waive off for private hoarding owners

In OOH News By M4G Bureau - July 23, 2020

In its document, MCGM clears that there is no provision under corporation resolution to exempt advertisement fee

With no relief to media owners, Bombay High Court hearing adjourns for a week

In OOH News By M4G Bureau - July 22, 2020

A week-long wait for media owners expecting relaxation in license fees for the months from May to August