Media4Growth to launch 'OOH Dialogues' on Oct 29, first edition on ‘Making Audience Data Talk For OOH’

In OOH News By M4G Bureau - October 16, 2020

The 1st OOH Dialogues event will have the participation of brand marketers, specialist agency heads and professionals, and media owners from the OOH and DOOH segments

Business travellers lead airport passenger traffic recovery

In Research By Rajiv Raghunath - September 11, 2020

A Moving Audiences Data (MAD) analysis conducted in conjunction with Media4Growth highlights the audience reach patterns at Indira Gandhi International Airport, Delhi; Chhatrapati Shivaji International Airport, Mumbai; Kempegowda International Airport, Bengaluru; and Sardar Vallabhbhai International Airport, Ahmedabad in the months of July and August 2020

MAD data analysis cites audience build-up in Mumbai, Delhi, Goa markets

In Research By Rajiv Raghunath - August 04, 2020

Moving Walls, powered by its patented audience movement analysis approach - Moving Audiences Decisions (MAD) data analysis, based on multiple data-sets captured from 102 locations around grocery outlets in the three cities, underscores the nature of audience movement in the face of the Covid-19 situation. Moving Walls has exclusively collaborated with Media4Growth to provide an up-close view of OOH audience metrics in Indian cities

Moving Walls appoints D Sriram to Its Advisory Board

In Digital OOH By M4G Bureau - August 03, 2020

Sriram has over 30 years of experience in the media and advertising industry across Asia

Foodpanda Philippines uses traffic, weather signals to run contextual DOOH programmatic campaign

In Digital OOH By M4G Bureau - July 28, 2020

The campaign was executed by DOOH adtech company Moving Walls with Metropolis Media

Moving Walls & TPS Engage announce Global DOOH Partnership

In OOH News By M4G Bureau - July 15, 2020

As part of the initial deal, Moving Walls Group’s supply-focused subsidiary, Location Media Xchange (LMX) will enable TPS Engage’s contextual OOH marketplace to provide advertisers with global access

Moving Walls appoints Ashutosh Sharma, Nisha Varman to head demand biz in India, Singapore markets

In OOH News By M4G Bureau - June 09, 2020

Ashutosh will head the demand-business, manage & execute demand creation in India; Nisha to head the demand business at Moving Walls Singapore

Moving Walls in pact with global mobile location data player Quadrant

In Digital OOH By M4G Bureau - June 08, 2020

The partnership will allow Moving Walls to tap into Quadrant’s globally compliant location data across multiple markets

Moving Walls acquires Ahoy’s ad-tech platform to strengthen location-based advertising stack

In Digital OOH By Rajiv Raghunath - June 02, 2020

Ahoy’s mobile advertising capabilities will become part of both Moving Walls’ OOH planning platform and Location Media Xchange (LMX)

Marcom & ad bodies join Moving Walls to recognise front-liners fighting Covid-19 in Malaysia

In OOH News By M4G Bureau - April 21, 2020

OAAM members to contribute advertising slots worth more than MYR 500,000 at no cost