I&B Ministry to shortly release new guidelines for govt outdoor publicity

In OOH News By M4G Bureau - January 31, 2019

Sources indicate that the guidelines will be released in just a few days from now

We spend Rs 100 cr from our advertising budget for outdoor: DAVP

In Viewpoints By M4G Bureau - August 31, 2015

DAVP receives an approximate budget of INR 1500 crores, out of which INR 100 crores is spent on outdoor advertizing. The maximum goes towards newspaper advertising followed by TV and radio, while the rest is allocated for outdoor campaigns.