Results For "Metro-Media"
21 News Found
‘Metro station branding has emerged as an integral part of our media mix’
In Viewpoints By Rajiv Raghunath - November 16, 2023
Abhinav Iyer, Senior General Manager – Marketing & Strategy, The Muthoot Group shares his perspective on the brand’s outlook on transit media, Metro media in particular, in the wake of the launch of ‘The Muthoot Group Railway Station’ metro in Jaipur. Excerpts of the interview with Rajiv Raghunath
GM Modular takes over Kochi metro
In Campaigns By M4G Bureau - July 10, 2023
The campaign, executed by The Brand Sigma, includes train wraps as well as internal train branding.
Nagpur Metro media tenders receive mixed response from investors
In OOH News By Bhawana Anand - January 12, 2021
While some media owners are opting for a wait & watch strategy; some are planning to invest in the media
“Serious players with patience & passion will emerge out of this situation”
In Viewpoints By Bhawana Anand - June 23, 2020
Pramod Bhandula, Executive Chairman, JCDecaux Advertising India talks about the impact of pandemic on the global OOH industry and measures to outgrow for the Indian OOH industry
Uncertainty on comeback adds to metro media owners’ challenges
In OOH News By Bhawana Anand - June 16, 2020
Along with anticipated drop in ridership post lockdown, no clue on time to restart operations raise concerns of metro media owners
Metro station semi-naming rights offer great brand recognition: Abhinav Iyer, GM - Marketing & Strategy, Muthoot Group
In OOH News By Pray Jani - February 11, 2020
Abhinav urged Railways to offer station semi-naming rights to advertisers
Mark Metro to introduce DOOH media at Chennai Metro stations before Pongal
In Digital OOH By Bhawana Anand - November 20, 2019
The company had experimented with a few DOOH screens during the Diwali festival
eg. communications extends media options at existing stations
In OOH News By Bhawana Anand - October 01, 2019
The new media formats are installed to suffice the increasing brand’s demand for metro advertising
AAP uses metro media to seek public opinion on proposed free ride scheme
In Campaigns By M4G Bureau - July 05, 2019
The ruling Delhi Government calls out to commuters in the ladies’ coaches of Delhi metro
eg. communications enters Jaipur with Metro contract
In OOH News By Bhawana Anand - May 24, 2019
The Metro media rights contract marks the company’s foray into markets outside the capital