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Results For "Metro-Media"

23 News Found

WOO extends global reach with 13 new members
WOO extends global reach with 13 new members

In OOH News By M4G Bureau - March 04, 2024

WOO Chief Operating Officer Mark Flys says: “Our work in helping members exchange ideas and insights, learn from each other’s experiences and share best practice”

Laqshya Media showcases Chandrika soap campaign on floating LED media along Mumbai’s Juhu Beach
Laqshya Media showcases Chandrika soap campaign on floating LED media along Mumbai’s Juhu Beach

In Digital OOH By M4G Bureau - December 05, 2023

The campaign has also been executed on billboards, BQS, bus wraps, unipoles, digital screens, railway station media, and metro media.

‘Metro station branding has emerged as an integral part of our media mix’
‘Metro station branding has emerged as an integral part of our media mix’

In Viewpoints By Rajiv Raghunath - November 16, 2023

Abhinav Iyer, Senior General Manager – Marketing & Strategy, The Muthoot Group shares his perspective on the brand’s outlook on transit media, Metro media in particular, in the wake of the launch of ‘The Muthoot Group Railway Station’ metro in Jaipur. Excerpts of the interview with Rajiv Raghunath

GM Modular takes over Kochi metro
GM Modular takes over Kochi metro

In Campaigns By M4G Bureau - July 10, 2023

The campaign, executed by The Brand Sigma, includes train wraps as well as internal train branding.

Nagpur Metro media tenders receive mixed response  from investors
Nagpur Metro media tenders receive mixed response from investors

In OOH News By Bhawana Anand - January 12, 2021

While some media owners are opting for a wait & watch strategy; some are planning to invest in the media

“Serious players with patience & passion will emerge out of this situation”
“Serious players with patience & passion will emerge out of this situation”

In Viewpoints By Bhawana Anand - June 23, 2020

Pramod Bhandula, Executive Chairman, JCDecaux Advertising India talks about the impact of pandemic on the global OOH industry and measures to outgrow for the Indian OOH industry

Uncertainty on comeback adds to metro media owners’ challenges
Uncertainty on comeback adds to metro media owners’ challenges

In OOH News By Bhawana Anand - June 16, 2020

Along with anticipated drop in ridership post lockdown, no clue on time to restart operations raise concerns of metro media owners

Metro station semi-naming rights offer great brand recognition: Abhinav Iyer, GM - Marketing & Strategy, Muthoot Group
Metro station semi-naming rights offer great brand recognition: Abhinav Iyer, GM - Marketing & Strategy, Muthoot Group

In OOH News By Pray Jani - February 11, 2020

Abhinav urged Railways to offer station semi-naming rights to advertisers

Mark Metro to introduce DOOH media at Chennai Metro stations before Pongal
Mark Metro to introduce DOOH media at Chennai Metro stations before Pongal

In Digital OOH By Bhawana Anand - November 20, 2019

The company had experimented with a few DOOH screens during the Diwali festival

eg. communications extends media options at existing stations
eg. communications extends media options at existing stations

In OOH News By Bhawana Anand - October 01, 2019

The new media formats are installed to suffice the increasing brand’s demand for metro advertising

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