CASHurDRIVE bags exclusive rights for Meru Cabs advertising

In OOH News By Bhawana Anand - April 22, 2015

Meru Cabs has a consumer base of more than 5 million and offers radio taxi service in 21 key cities that include Mumbai, Delhi, Hyderabad, Bengaluru, Jaipur, Ahmedabad, Chennai Vadodara, Surat, Pune and Kolkata.

10th Outdoor Advertising Awards: Milestone Brandcom bags 15 metals, followed by Madison Out-Of-Home with 9

In OOH News By VJ Media Bureau - July 07, 2014

In the overall tally, Milestone Brandcom picked 15 metals, while Madison Out-Of-Home bagged 9, and Kinetic Worldwide India, GroupM Dialouge Factory & Brandscope India won 5 each

Cab Advertising: OOH on a new gear

In OOH News By Bhawana Anand - March 11, 2014

A fleeting message should work well in a scenario where the audience only have fleeting seconds to register a brand presence. This seems to be the driving thought behind transit advertising. Indeed, with traditional OOH space getting saturated more and more and more brands are looking at alternative OOH options such as transit communication, particularly cab advertising, to connect with the audience. Here's a look at how and the inherent challenges.

Meru Cabs to expand into 20 cities in next 18 months

In OOH News By BS Reporter , Business Standard, Pune - March 06, 2014

To invest Rs 270 cr in expansion; targets to increase its car fleet to 100,000 in 25 cities by 2025

eBay goes all out in Mumbai

In OOH News By Bhawana Anand - February 26, 2014

The ecommerce portal targets busy office goers with a ground activation to create awareness and engagement around the '9 Hour Delivery' service in Mumbai.

Kellogg's breakfast drive in Meru cabs

In OOH News By Bhawana Anand - February 21, 2014

100 cabs were branded along with a surprise breakfast kit in 4 cities.

Meru Cabs to offer new branding possibilities

In OOH News By VJ Media Bureau - November 21, 2013

The fleet taxi operator plans to provide new advertising platforms to brands that go beyond body wraps.