Sylvain Le Borgne will give an exclusive insight into how the world's biggest Out of Home media owner leverages cutting-edge technologies to enhance its operations, create...
Le Borgne is responsible for JCDecaux's global data strategy aimed at accelerating the digital transformation of OOH media
Gulab Patil, CEO, Lemma turns the spotlight on the programmatic platform’s USPs and growth plan
OutSmart Pro programmatic buys are powered by both the Hivestack SSP and the Vistar Media SSP, thus driving demand for Clear Channel Singapore from digital buyers...
This guide has been designed to help provide media buyers with a thorough overview of DOOH opportunities, formats, buying methods, measurement, verification and upcoming developments: Gai...
Combination of MediaMath's TerminalOne platform omnichannel capabilities and Place Exchange's proprietary data and IP places OOH on equal footing with other programmatic channels
The Data Management Platform will integrate into Cadreon which is IPG Mediabrands’ existing real-time marketing and programmatic buying unit.
