Combination of MediaMath's TerminalOne platform omnichannel capabilities and Place Exchange's proprietary data and IP places OOH on equal footing with other programmatic channels
The agency won the account in a multi-agency pitch
Based in HQ London, Matt will report to Steve King, CEO, Publicis Media
The model was conceptualised by Dentsu India, Bengaluru and created by Rahul KP, a Bengaluru based artist
Rapport India has planned and executed the innovative campaign
The company holds the advertising rights for 7-year duration
Rapport India has planned and executed the innovative campaign
The ULB is looking to generate Rs 2 cr revenues from advertising contracts
BEST Bus branding came out as an effective option to target south Mumbai masses
The company is now developing standardised quality media at all stations such as lit unipoles at the entry- exit points, hanging signages on platforms, etc
