DOOH display market is growing, quality consciousness is vitally important

In OOH Solutions By Pray Jani - August 23, 2021

Niyati Kakkar, Director, Jona LED shares with Media4Growth insights on the changing demand dynamics of Indian DOOH market.

‘DOOH is expected to fill the gap left by traditional OOH’

In OOH Solutions By Pray Jani - August 19, 2021

Sanket Rambhia, MD and CEO, Xtreme Media Solutions, a leading provider of digital display solutions, tells Media4growth, how DOOH can make a difference to OOH in these trying times.

‘DOOH industry is bullish about transit media’

In OOH Solutions By Pray Jani - August 18, 2021

Sunil Khera, MD, Aero Digital, a leading player in the digital display solutions space, shares his views with Media4Growth on the factors that will keep the DOOH market afloat even as the industry grapples with the pandemic aftermath.

‘AI enabled hardware will spur more DOOH innovations’

In OOH Solutions By Pray Jani - August 17, 2021

Atul Jasra, Business Head (India), Philips Branded Professional Display Solutions, tells Media4Growth how innovative technologies can help revive the DOOH space, despite the economic setbacks post COVID-19 .

‘This is no time to sit back, but walk that extra mile’

In OOH News By M4G Bureau - July 23, 2021

The Brand Sigma (TBS) is a full service OOH communication specialist agency that offers full range of services, from planning to execution backed by strong research, data and innovation. It is currently one of the fast-growing OOH advertising firms and one of the largest buyers of outdoor advertising space in India. Madan Seeni, CEO, The Brand Sigma shares with Media4Growth, the company’s approach to meeting client needs and how to stay relevant, agile and ahead of the curve.

Conditions right for India to become a major DOOH market in next few years: OOH leaders

In OOH News By M4G Bureau - July 02, 2021

Aman Nanda, Chief Strategy Officer, Times Innovative Media Ltd, Shoumitro Goswami, Co-Founder, Vyoma, Fabian Cowan, India Head, Posterscope, Vinkoo Chakraborty, Business Head, Rapport India shared their perspectives on the theme of ‘Driving Digital Growth’ at Quividi India Conference

Quividi India Conference today, focus on DOOH growth, audience metrics, monetising business models

In Digital OOH By M4G Bureau - June 29, 2021

Sessions on ‘Driving DOOH Growth’, ‘Redefining DOOH Audience Measurement’, ‘Syndicated Audience Measurement’, ‘OOH in transition’, ‘New Business Models’, and ‘The Business Model Powering The Next Billion Outernet Digital Screens"

Quividi Conference on “India, the next DOOH giant?” on June 29

In Digital OOH By M4G Bureau - June 28, 2021

The knowledge sessions will focus upon ‘Driving DOOH Growth’, ‘Redefining DOOH Audience Measurement’, ‘Syndicated Audience Measurement’, ‘OOH in transition’, ‘New Business Models’, and ‘The Business Model Powering The Next Billion Outernet Digital Screens"

Quividi India Conference to open with session on ‘Driving Digital Growth’

In Digital OOH By M4G Bureau - June 24, 2021

The online conference, to be held on June 29, will feature deep discussions on application of latest technologies to drive DOOH growth in India.

Quividi to organise conference on ‘India, the next DOOH Giant?’ on June 29

In OOH News By M4G Bureau - June 22, 2021

The conference will feature knowledge sessions on the current state of D/OOH Indian market, use of real-time audience data and contextualised communication to drive consumer engagement, as well as new monetisation models.