Shashi Sinha, CEO, IPG Mediabrands India to address & moderate OAC 2017 session on media planning & OOH

In OOH News By M4G Bureau - June 06, 2017

Shashi Sinha - CEO IPG Mediabrands India, manages the second largest media agency group that includes Lodestar UM, Initiative Media, BPN, Reprise, Interactive Avenues, Mediabrands Rapport & Magna Global in India

Amul goes outdoor with'goodness of cow milk'

In Campaigns By Bhawana Anand - May 10, 2017

The media planning and buying done by Glo, the outdoor wing of Lodestar UM. The agency has used a mix of unipoles and bqs to cover large parts of Delhi NCR market.

DDB MudraMax wins media duties of Bausch & Lomb India

In OOH News By VJ Media Bureau - October 05, 2016

DDB MudraMax would be partnering with Bausch & Lomb for their ATL media planning and strategy requirements

DDB MudraMax-Media appoints Gerald Roche as Sr VP

In OOH News By VJ Media Bureau - June 04, 2015

Gerald has experienced all aspects of media planning, buying and AOR management in his career span of close to two decades

Daikin creates a cool connect via IPL

In Campaigns By Bhawana Anand - May 08, 2015

The media planning for the campaign was designed based on the market and visualising the company's growth objectives. The sites were selected on the local grounds to develop real connection with the audience.

OAC 2014: Team Sapphire wears the crown of'Young Outdoorians'

In OOH News By VJ Media Bureau - July 10, 2014

OAC 2014 gave emerging outdoor professionals the opportunity to showcase their media planning skills for the FMCG industry through a unique'Young Outdoorians' contest

'Our budgets are based on the strength of ideas'

In Viewpoints By M4G Bureau - May 14, 2014

Swedish automotive major Volvo Cars has demonstrated immense faith in the OOH medium. In adopting a sniper approach to media planning, the brand directed focus on highly innovative OOH initiatives, such as, the luxury lounge at T3, Indira Gandhi International Airport. Sudeep Narayan, Marketing & PR Director, Volvo Auto India, shares his thoughts in conversation with Outdoor Asia on the OOH medium in India and what it can do for brands. Excerpts:

'Airports are not just about selling sites'

In Viewpoints By M4G Bureau - February 04, 2014

Times OOH recently acquired the OOH Advertising and Sponsorship rights for Mumbai International Airport's New T2 terminal. Being an established player in handling premium properties like airports, Times OOH has underlined exclusive strategies for media planning and revenue generation in order to make it a win-win situation for all concerned. Sunder Hemrajani, MD, Times OOH shares his plans and expectations on this front with Outdoor Asia and in the process throws light on the possibilities for OOH innovations in a place like the airport.

'Research and technology will take the medium ahead'

In Viewpoints By M4G Bureau - December 03, 2013

In a chat with Outdoor Asia, Arpita Menon, Executive VP and Head Media Planning & Buying - Star TV, shares the brand's approach to Out of Home advertising and the challenges therein. Read on…

Blue Star engages out-of-home to beat the heat!

In OOH News By VJ Media Bureau - April 13, 2013

Strategic media planning to optimize on the budget and visibility of the brand is the greatest USP of the campaign.