Star Plus promotes TED Talks India with a ‘Nayi Soch’ on carbon emissions

In Campaigns By Bhawana Anand - December 11, 2017

The innovations entailed use of “Kaalink” -- ink produced with carbon emissions from vehicles – to paint portraits of Bollywood star Shah Rukh Khan who is the host of the TV show; Kinetic India executed the media planning & buying for this campaign

Madison Media bags Viacom18 mandate for all its lines of business

In OOH News By M4G Bureau - November 22, 2017

The agency will be handling the media planning and buying duties for the entire gamut of brands that offers multi-platform, multi-generational and multicultural brand experiences to 500mn+ Indians across 8 languages

Intex’s Dhiraj Kapoor to share brand perspective on Delhi NCR market

In OOH News By M4G Bureau - November 15, 2017

Dhiraj Kapoor, Head - BTL Marketing, Intex Technology drives media planning, key account management, program management, interactive marketing, creative development, media planning and buying, channel management

‘Media planning agencies have to be media neutral’

In Viewpoints By Bhawana Anand - September 25, 2017

Nabendu Bhattacharya, CEO & MD, Milestone Brandcom, shares his thoughts on the key measures needed for OOH to gain a larger share of the ad pie. Edited excerpts of the interview:

Bandhan Bank partners with Madison Media again

In OOH News By M4G Bureau - August 28, 2017

After handling the Bank’s launch duties, Madison Media will now be steering the media planning & buying for the brand across communication channels.

L’Oreal showcases the ‘Magic Touch’ in outdoor

In Gallery By M4G Bureau - August 23, 2017

Milestone Brandcom undertook the media planning and buying for this campaign. Targeting the female audience in the 30-50 age group in particular, via high potential areas for NCCS A, the campaign was executed in Mumbai, Delhi, Kolkata and Bengaluru for 15 days

Shripad Kulkarni to address OAC 2017 on media planning

In OOH News By M4G Bureau - July 17, 2017

Shripad Kulkarni, Managing Director of Vizeum India, will address the upcoming OAC 2017 on the theme of What will it take for media planners to believe more in OOH? and also participate in the panel discussion on the same theme, moderated by Shashi Sinha, CEO, IPG Mediabrands India

L’Oreal showcases the ‘Magic Touch’ in the outdoor, uses innovations to drive product awareness

In Campaigns By Bhawana Anand - July 17, 2017

Milestone Brandcom undertook the media planning and buying for this campaign. Targeting the female audience in the 30-50 age group in particular, via high potential areas for NCCS A, the campaign was executed in Mumbai, Delhi, Kolkata and Bengaluru for 15 days.

Posterscope launches OOHZONE media planning tool

In OOH News By M4G Bureau - June 23, 2017

The automated live dashboard for OOH media planning incorporates consumer insights of a gamut of OOH touch points, their heat mapping, analysis of live traffic data, mobile tracking for hyperlocal targeting, alongside many more important inputs.

Vanita Keswani, CEO, Madison Media Sigma to address OAC 2017 on media planning & OOH

In OOH News By M4G Bureau - June 07, 2017

Vanita has led media for businesses in diverse categories -- from Coca Cola, Godrej Consumer Products, Pidilite, and McDonalds to Tata Chemicals, Ceat, Piramal, among others