To engage the customers and give them an on-the-spot experience of the Open Network interface, a human-size interactive touch-screen was placed in a bus shelter in...
Datsun launches and promotes its new car model redi-Go at Mumbai Airport's domestic terminal engagement zone.
The movie Ice Age was promoted through installations of life-size movie characters on Mumbai streets along with some motion-censored snowfall experiences at all PVR multiplexes across...
One of the biggest cultural and religious event in Maharashtra was used as the platform by GoodKnight and Iodex for customer activation in a contextual manner,...
As part of their'Find your pair' campaign, Metro Shoes uses traditional media to ambient outdoor formats in nine Indian cities.
When other media formats are going through rapid digital metamorphosis, how far can OOH lag from the digital boom? Outdoor Asia went out to do a...
Vodafone 4G's launch campaign in Kolkata saw traditional OOH formats along with metro and bus branding along with LED walls.
Presenting his topic'Driving in Top Gear with OOH' on Day 1 at OAC 2016, Sanjeev Handa, Vice President and Head of Marketing, Maruti Suzuki India Limited...
Presenting the most futuristic session,"Planner's Purse 2025 on Day 1 at OAC 2016, Sanjeev Goyle, CEO - OOH & Rural, IPG Mediabrands explained that OOH is...
A 12-feet backlit replica of the Rooh Afza bottle surprises commuters in Varanasi.
