Results For "Marketing"
579 News Found
UTI Sees a Myriad Of Opportunities In OOH: Gaurav Suri
In Viewpoints By M4G Bureau - January 19, 2015
"Given the nascency of our category (mutual funds), it is only logical for us to fire with all guns to grow the category. This would entail firing with all the armaments, OOH being one such weapon in the armoury,†says Gaurav Suri, Senior Executive Vice President & Head Marketing, UTI Mutual Fund, in conversation with Bhawana Anand. The brand believes assimilation of high-technology and digital interface would make this weapon more powerful communication tool. Edited excerpts of the interview:
Kinetic Active expands into India
In OOH News By VJ Media Bureau - December 26, 2014
Kinetic Active is a full-service creative and production shop with the purpose of raising the creative bar of OOH marketing
OMAC appoints new director of marketing & communications
In OOH News By VJ Media Bureau - December 09, 2014
Jacques Major will take over as Director of Marketing and Communications from January 5, 2015
OMAC announces 2015 Board and Directors
In OOH News By VJ Media Bureau - December 03, 2014
Clear Channel Outdoor Canada and Quebecor Media Out-of-Home will join the OOH marketing association effective January 1, 2015
Hiland takes its residential project outdoors
In OOH News By Nabamita Chatterjee - November 03, 2014
The real estate developer used various OOH formats across West Bengal including front lit, non lit and back lit hoardings, LED boards, unipoles, pillars and mobile vans among others to promote its latest residential project - Hiland Greens Phase II .
Brandstand - zeroing in on OOH audiences
In OOH News By Bhawana Anand - October 21, 2014
Destination-based marketing and promotion delivers tangible results to advertising brands; Brandstand is at the forefront of such activities
Pro Kabaddi League team Bengal Warriors'on the hunt' in Kolkata
In Campaigns By Nabamita Chatterjee - August 05, 2014
DDB Mudra Max has executed an OOH campaign to promote the Pro Kabaddi League team as part of an integrated marketing and communication strategy
'We will see new advertisers using OOH medium'
In Viewpoints By M4G Bureau - July 22, 2014
In May this year Pakistan Advertisers Society (PAS) exclusively endorsed Measuring OOH Visibility & Exposure (MOVE), a Pakistan-based media marketing and research company, to develop and launch an OOH audience and ratings currency in Karachi, Lahore, Islamabad and Rawalpindi. Qamar Abbas, Executive Director, Pakistan Advertisers Society (PAS), talks about the new initiative in conversation with Rajiv Raghunath of Outdoor Asia. Abbas as over 15 years of professional experience with proven track record in setting up new ventures, securing profitable growth, establishing new streams of revenue and regulatory policy making. He has had a hand in executing some of the milestone media initiatives in Pakistan like Television Audience Measurement, Consumer Multimedia Index and the industry's most prestigious Advertising Effectiveness Awards. Edited excerpts of the interview:
Address specific needs of high-end brands, say luxury brand custodians & experts
In OOH News By VJ Media Bureau - July 08, 2014
Ruchita Sharma, Head Marketing Operations & Communications, Swarovski India, Arun Marc D'Silva, Managing Director, Retail Interface, and Arif Saleem Padiath, Senior Business Manager - Zoya, Titan Company Limited, talk about how luxury brands can leverage OOH to build a domineering brand presence
OOH is much more than hoardings: Sudeep Narayan
In OOH News By VJ Media Bureau - July 08, 2014
Sudeep Narayan, Marketing & PR Director, Volvo Auto India, says that some PR around an OOH campaign could prove to be very useful to brands