Results For "Marketing-initiative"
17 News Found
Abhinav Iyer, SGM – Marketing & Strategy, Muthoot Group joins OAA 2023 Jury
In OOH News By M4G Bureau - May 23, 2023
Abhinav has been the driving force behind Muthoot’s marketing initiatives for close to a decade
NU Media & Vijay Sales drive Surf Excel Matic cross-marketing initiative
In Campaigns By M4G Bureau - October 03, 2022
The brand activation involved linking the purchase of washing machine at Vijay Sales outlets to the next obvious purchase, the detergent.
Rekha Nahar, GM - Marketing, Jockey, part of OAA 2022 Jury panel
In OOH News By M4G Bureau - July 14, 2022
Rekha is responsible for the overall brand and marketing initiatives for Jockey and comes with expertise in business strategy, brand building, managing large product categories & businesses, strategic projects, marketing and sales management.
Kumar Gaurav, SVP & Head – Marcom, IndusInd Bank (BFIL), on the Jury for OAA 2022
In OOH News By M4G Bureau - June 24, 2022
Kumar is a marketing expert with experience of over two decades and has spearheaded an array of marketing initiatives across diverse brands and sectors, ranging from FMCG and telecom to lifestyle and financial services.
Abhinav Iyer, GM - Marketing & Strategy, Muthoot Finance & The Muthoot Group, part of OAA 2022 jury
In OOH News By M4G Bureau - June 14, 2022
Over the last 8 years, Abhinav has led a plethora of transformational marketing initiatives for Muthoot Finance, including the engagement of Amitabh Bachchan as the Brand Ambassador, partnering with Chennai Super Kings as their Principal Team Partner, associating with India Super League and Jaipur Pink Panthers, to name a few
‘Quantification of OOH impact needed’
In Viewpoints By M4G Bureau - March 18, 2021
Post lockdown when out-of-home movement of consumers had practically come to a standstill and marketing initiatives were frozen for want of consumer attention, FMCG major ITC found an opportunity to tap metro markets with strategic use of OOH. Aishwarya Pratap Singh, Head – Marketing (Snacks, Noodles & Pasta), ITC Ltd, shares his viewpoints on how multiple outdoor campaigns launched across metro cities helped the brands Sunfeast, YiPPee! and Bingo! connect with the consumers once again and accelerate their market reach.
ILC Group appoints Nihit Kumar as GM & Head - Marketing
In OOH News By M4G Bureau - January 22, 2021
Nihit Kumar will lead the group’s marketing initiatives and strategic partnerships
Tata Pravesh to drive awareness about doors with OOH initiative
In OOH News By M4G Bureau - January 07, 2021
OOH medium is designed to support the mainline TV promotion
Cinema & Metro Services to remain discontinued in Unlock Phase 3.0 in spite of FICCI’s strong recommendations
In OOH News By M4G Bureau - July 30, 2020
FICCI had submitted a detailed draft suggesting parameters to open these avenues with proper safety measures and marketing initiatives to educate the masses
TikTok appoints Ashok A Cherian as Marketing Head for India
In OOH News By M4G Bureau - May 14, 2020
With two decades of experience, he will spearhead the brand strategy and marketing initiatives for the entertainment app