Results For "Marketing-&-Strategy"
9 News Found
‘Metro station branding has emerged as an integral part of our media mix’
In Viewpoints By Rajiv Raghunath - November 16, 2023
Abhinav Iyer, Senior General Manager – Marketing & Strategy, The Muthoot Group shares his perspective on the brand’s outlook on transit media, Metro media in particular, in the wake of the launch of ‘The Muthoot Group Railway Station’ metro in Jaipur. Excerpts of the interview with Rajiv Raghunath
Abhinav Iyer, SGM – Marketing & Strategy, Muthoot Group joins OAA 2023 Jury
In OOH News By M4G Bureau - May 23, 2023
Abhinav has been the driving force behind Muthoot’s marketing initiatives for close to a decade
Abhinav Iyer, GM - Marketing & Strategy, Muthoot Finance & The Muthoot Group, part of OAA 2022 jury
In OOH News By M4G Bureau - June 14, 2022
Over the last 8 years, Abhinav has led a plethora of transformational marketing initiatives for Muthoot Finance, including the engagement of Amitabh Bachchan as the Brand Ambassador, partnering with Chennai Super Kings as their Principal Team Partner, associating with India Super League and Jaipur Pink Panthers, to name a few
‘OOH must be an integral part of a brand manager’s media mix’
In Viewpoints By N Jayalakshmi - July 05, 2021
Abhinav Iyer, General Manager (Marketing & Strategy) - The Muthoot Group (Muthoot Finance), shares with Media 4Growth, the brand’s approach to the Out-of-Home medium, ow it has delivered for the brand, the opportunities for DOOH and more…
‘Conventional OOH strategy will be helpful to reach masses’
In Viewpoints By Bhawana Anand - June 30, 2020
Abhinav Iyer, General Manager – Marketing & Strategy, The Muthoot Group, spells out that conventional outdoor campaigns would be be crucial post lockdown to connect with wider audiences.
Metro station semi-naming rights offer great brand recognition
In Gallery By - February 28, 2020
Abhinav Iyer, GM - Marketing & Strategy, Muthoot Group urged Railways to offer station semi-naming rights to advertisers
Metro station semi-naming rights offer great brand recognition: Abhinav Iyer, GM - Marketing & Strategy, Muthoot Group
In OOH News By Pray Jani - February 11, 2020
Abhinav urged Railways to offer station semi-naming rights to advertisers
Abhinav Iyer, GM - Marketing & Strategy, Muthoot Group to address 2nd Transit Media Talks
In OOH News By M4G Bureau - January 24, 2020
Abhinav Iyer will be sharing his perspectives on brand advertising on metro rail media
Muthoot Finance – Turbocharging OOH from Regional to National
In Viewpoints By Bhawana Anand - December 23, 2019
Abhinav Iyer, GM Marketing & Strategy, The Muthoot Group talks about the emergence of impactful iconic outdoor advertising formats along with tapping regional carnivals to have a contextual branding