Results For "Mark-Henning"
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'Traffic counts are a good starting point for OOH accountability'
In Viewpoints By M4G Bureau - February 23, 2015
Mark Henning, Head of Media & Digital, AMAP, Millward Brown explains that the requirement of metrics is not only to justify the campaign but also to retain and grow budgets, whereas his Indian clients are using research just to identify channel choice and media weights.