6 global OOH trends impacting India are: (i) Rise of the Destination, (ii) Rise of Experiential; (iii) Planning Convergence; (iv) Technology in Buying (including Automation); and...
Indian OOH industry should look to leverage the new technologies to forge ahead in business, says Bhattacharyya
Madhu S Datta, Chief - Marketing, Pantaloons Fashion & Retail Ltd, points out that brand custodians need to understand that the OOH medium is not limited...
The 21-days campaign has been executed in Delhi, Mumbai, Bangalore, Pune, Hyderabad, Kolkata and Kochi
The OOH firms used a variety of OOH media to target male consumers
Gallen Yip, Research Director, Kinetic Worldwide, Asia Pacific, will talk on this subject at the upcoming 10th OAC
The device can be placed inside cars, buses and planes, and at hangout zones, restaurants, malls or any other place where target consumers visit and spend...
The channel's'Sonic Action Mania campaign' includes gaming championships for the audience, workshops, storytelling sessions, and interaction with the Sonic action heroes
NS Publicity ventures into Digital OOH with exclusive rights to LED digital unipoles in the city
For brand marketers IPL offers some exciting opportunities to connect with the audience by using mediums like OOH . Leading this pack are TV channels leveraging...
