It’s now Taiwan calling all Indian tourists

In Gallery By Bhawana Anand - December 22, 2018

The Taiwan Tourism Bureau has launched a cross-platform campaign in key Indian cities

It’s now Taiwan calling all Indian tourists

In Campaigns By Bhawana Anand - December 18, 2018

The Taiwan Tourism Bureau has launched a cross-platform campaign in key Indian cities

SDMC places curbs on inside mall advertising

In OOH News By M4G Bureau - December 17, 2018

The civic body has notified concerned mall owners for share of media ad revenue accruals

Hyundai Safe Move - Road Safety Campaign drives into schools, malls

In OOH News By M4G Bureau - October 17, 2018

Safe Move - Road Safety Campaign is conducted by Hyundai in association with Ministry of Road Transport and Highway (MORTH)

JCDecaux wins Unibail-Rodamco-Westfield contract for 2 largest UK shopping malls

In Digital OOH By M4G Bureau - October 09, 2018

JCDecaux will take over the contract in November and manage internal advertising opportunities across the two malls, comprising 180 screens in a 100% digital environment

Steep fee on mall facade in South Delhi rattles media owners

In OOH News By Bhawana Anand - September 04, 2018

Although malls attract large footfalls, the steep rates will likely deter many brands from advertising on mall facade in South Delhi

SDMC announces revised rates for mall wrap & signages

In OOH News By Bhawana Anand - August 31, 2018

The rates have been revised in keeping with the expected advertising demand for these formats, and also to buoy the civic body’s revenue earnings

Gurugram MC strikes at mall & Metro media in the city

In OOH News By M4G Bureau - June 28, 2018

The Municipal Corporation of Gurugram (MCG), going by the Haryana Municipal Corporation Advertisement Bye-laws, has swooped down at two malls -- Ambience Mall and MGF Metropolitan Mall -- and the Huda City Centre Metro station to remove or shroud advertising media there

Draft MCGM ad policy promises industry-friendly norms

In OOH News By M4G Bureau - May 15, 2018

The document, which is being reviewed, provides for license fee rebate of 10% in the first year of solar power illumination of media; digital LED advertising media will be permitted in places like shopping malls, commercial buildings, multiplexes, and fuel stations, and the license fee for digital media will be at par with the fee on non-digital media

Amazon Prime Video takes thriller ‘Breathe’ to the streets

In Gallery By M4G Bureau - February 01, 2018

Planned and executed by Rapport WW, the campaign creatively depicted the intensity of the show through innovations, use of impact sites like gantries, FOBs, and cluster branding. Formats like airport media, metro pillar media, and media at corporate parks and malls made the campaign all-pervasive