Sony Television's new campaign is all about celebrating the power of women on OOH and through on-ground activities.
Emotional connect along with visibility at vantage points
It was a night studded with glamour, humour and competitive bonhomie as creative honchos slugged it out vying for the much coveted Outdoor Advertising Awards (OAA)...
It was a night studded with glamour, humour and competitive bonhomie as creative honchos slugged it out vying for the much coveted Outdoor Advertising Awards (OAA)...
The strategic launch campaign for ITC's new deodorant'Engage' from their personal care division attracted the numerous eyeballs in the metro cities Kolkata and Delhi.
Last few years have seen a sudden mushrooming of specialist agencies in the outdoor space. Outdoor Asia puts agency wallas - big and small - in...
IPL is as much about smart marketing blitzkrieg as it is about cricket. The IPL Season 6, which is drawing to a close, drew a tremendous...
The innerwear brand yet again hits their target group with strategic out-of-home campaign across the country using more than 600 sites of multiple formats.
Promoting the new reality show'Fear Factor- DARR SE TAKKAR', BIG RTL Channel utilised the OOH medium by moulding the nature of the show into the creative.
Strategic media planning to optimize on the budget and visibility of the brand is the greatest USP of the campaign.
