The deliberations at the Congress foused upon (i) making a case in the digital world (ii) taking the digital revolution out of home (iii) reclaiming the...
DOmedia has tied up with Rubicon Project, the global exchange for advertising, to empower OOH media vendors to sell programmatically
Digital billboards are seen to deliver big impact that will likely influence more advertisers to opt for this media.
Programmatic approach is seen to boost DOOH targeting ability, efficiency, speed of transaction and ROI
Sprinklr Display is an all-in-one digital visualisation solution that can automatically transform data from 24 social channels into a branded, cohesive experience for digital out-of-home formats,...
Vritti Rozgar Vaani relays employment news in between announcements of bus arrivals and departures to a predominantly youth audience at 34 bus stations across the state...
As a case in point, Bengaluru's Chinnaswamy Stadium that has hosted the 2nd India-Australia Test Match was enveloped with in-stadia branding of PayTM, Kent RO, Hero...
At a recently held international press meet in Bangkok, the company laid out its growth plans and brand positioning, in sync with its goal of becoming...
The tool makes the media simpler to plan, buy, optimise and measure through familiar buying technologies offering data-fueled audience-based solutions in real time, says William Eccleshare,...
Global OOH advertising revenues, including digital and traditional OOH media, grew 6.2% to $49.23 billion in 2016, as consumer time spent with OOH media increased 1.5%...
