Results For "MMA"
275 News Found
JCDecaux Chief Data Officer Francois-Xavier Pierrel to keynote science of OOH at WOO MENA Forum
In OOH News By M4G Bureau - December 16, 2022
Day 2 of the Forum will major on the Science of Out of Home including the use of Data, Audience Measurement and making the most of OOH’s Programmatic opportunity.
Clear Channel Singapore expands pOOH offering with Broadsign SSP
In Digital OOH By M4G Bureau - December 01, 2022
OutSmart Pro, Clear Channel Singapore’s programmatic solution will now offer advertisers a way to buy DOOH inventory programmatically through the Broadsign Reach SSP, with Clear Channel Singapore becoming the inaugural OOH partner in Singapore.
Lemma appoints Reuben Lee as Director of Sales & Partnerships for Malaysia
In OOH News By M4G Bureau - November 28, 2022
The current appointment is part of the company’s Southeast Asia expansion plan
Indoor advertising set for a comeback on Bengaluru’s Namma Metro network
In OOH News By Rajiv Raghunath - November 21, 2022
The non-fare revenue opportunity will help Namma Metro to bridge its overall revenue shortfall to an extent
Lemma brings on board Puneet Biyani as President
In OOH News By M4G Bureau - November 18, 2022
Puneet Biyani has extensive OOH experience; he held the position of Chief Financial Officer for Times Innovative Media Limited (Times OOH) while also leading the OOH major’s Mauritius business.
HP drives awareness for Spectre 360 using pDOOH enabled via Lemma and Yahoo
In Digital OOH By M4G Bureau - November 07, 2022
The DOOH campaign effectively targeted urban audiences leveraging locations witnessing high footfalls in metro cities during the festive season.
Volta Media unlocks complete access to programmatic impressions for easy integration into omni-channel, retail media campaigns
In Digital OOH By M4G Bureau - October 19, 2022
“Unlocking a single and open ad auction increases all advertisers’ access to Volta’s digital inventory and makes our network more available and attractive to advertisers,” says Mike Schott, EVP of Media at Volta.
Increase collaboration at all levels, says Tom Goddard at the WOO APAC Forum
In OOH News By M4G Bureau - October 14, 2022
The WOO President highlights the significance of automation. “ When you invest in automation you also create the ability to trade programmatically and to overlay data,” he states.
GroupM’s Wasiq Kidwai Joins Lemma as Director of Sales and Business Development Australia
In OOH News By M4G Bureau - October 11, 2022
The global SSP platform for DOOH, Lemma, has appointed Wasiq Kidwai to accelerate growth and business development in Australia.
93% of US media professionals set to retain or increase investment in pDOOH in next 18 months: VIOOH study
In Research By Rajiv Raghunath - October 11, 2022
The ‘Programmatic DOOH 2022 - State of the Nation’ report reveals that 48% of media agency and advertising executives state information on how to measure ROI of programmatic DOOH as their key education need.