Digikore launches programmable fabric based-Dynamic Lightbox

In OOH Solutions By Bhawana Anand - April 09, 2019

The product is best suited for any closed environment such as malls, restaurants etc

PMK wears campaign message on its sleeve, literally!

In Digital OOH By M4G Bureau - March 27, 2019

Executed by BCC Marcom, the 3-D Holographic technology amplifies the election pitch of Pattali Makkal Katchi (PMK) party

Sanofi global media head Christof Baron to address 60th FEPE Congress

In OOH News By M4G Bureau - March 18, 2019

This is undoubtedly the strongest speaker line-up we have ever welcomed to FEPE: John Ellery

Broadsign, Starlite Media team up to transform retail centre advertising

In Digital OOH By Rajiv Raghunath - March 13, 2019

Starlite has begun deploying the complete Broadsign Platform to convert its growing network of 6,000 static outdoor ad displays to free-standing digital units and scale quickly with programmatic capabilities

Love caught on lens

In Gallery By M4G Bureau - February 18, 2019

Smartphone brand Vivo’s nationwide DOOH campaign executed in association with TagTalk was all about showcasing the Valentine Day spirit ahead of the launch of its new handset Vivo V15 Pro on February 20.

Vivo adds V-Day flavour to V15 Pro launch

In Digital OOH By M4G Bureau - February 18, 2019

The brand executed a nationwide DOOH programmatic campaign in association with TagTalk to make V-Day special for couples

SBI Life Insurance launches programmatic DOOH campaign

In Digital OOH By M4G Bureau - January 10, 2019

WATConsult & AMNET innovate for SBI Life’s campaign & foray into digital programmatic OOH using the hook of a New Year moment to enhance the brand’s proposition in a unique way

US’ MediaMath, Place Exchange join hands for OOH programmatic omnichannel campaigns

In Digital OOH By M4G Bureau - January 08, 2019

Combination of MediaMath's TerminalOne platform omnichannel capabilities and Place Exchange's proprietary data and IP places OOH on equal footing with other programmatic channels

Zenith wins global media business for Lactalis

In OOH News By M4G Bureau - December 04, 2018

The agency been appointed Master Agency Partner, commanding 75% of Lactalis’ markets

Broadsign, MobPro tie up for programmatic DOOH & mobile campaigns

In Digital OOH By Rajiv Raghunath - December 01, 2018

Brands and agencies can now run hyper-targeted location-based multichannel campaigns via Broadsign’s global network of screens and MobPro’s mobile expertise