Results For "MMA"
234 News Found
Australia’s TMS in tie-up with Broadsign to power retail media expansion
In Digital OOH By Rajiv Raghunath - October 04, 2022
The Media Shop TMS is leveraging the Broadsign platform to streamline ad sales and manage and distribute content across its expanding display network, including IGNITE, a new collection of 500 screens.
Renault, Lemma, and Yahoo launch a programmatic DOOH campaign for Renault Kiger at airports
In Digital OOH By M4G Bureau - September 29, 2022
Peak hour ad rendering on screens offering high dwell time via programmatic technology powered the latest campaign.
‘We’re confident that programmatic will revolutionise OOH in Asia’
In Digital OOH By Rajiv Raghunath - August 30, 2022
Remi Roques, General Manager - APAC, Broadsign asserts that pDOOH is making a significant contribution to the overall revenue growth of OOH. In an interview with Rajiv Raghunath, Remi points out that 70% of the transactions going through Broadsign Reach are incremental: they come from advertisers that usually buy online advertising.
A Global DOOH Stack in the making
In Viewpoints By Rajiv Raghunath - August 23, 2022
Laetitia Lim, CEO of leading audience & campaign intelligence platform Quividi, sees DOOH transforming into a platform where tech stacks can be easily combined, and media inventories made effortlessly accessible, across geographies. Edited excerpts of the interview with Rajiv Raghunath.
Lemma initiates ‘Har Gully Tiranga’ campaign on DOOH screens across the country
In OOH News By M4G Bureau - August 16, 2022
Thousands of screens from over 75 clusters and locations integrated with Lemma displayed the message of "75 years of Independence" programmatically as part of the campaign.
Rana Barua, Group CEO, Havas Group India to share his perspectives on OOH & integrated brand communications at OAC 2022
In OOH News By M4G Bureau - July 29, 2022
Through his career of nearly three decades, Rana Barua is known for being a progressive business leader who has turned around companies, created award winning cultures and built successful corporates across advertising, marketing, and media.
Actor, Producer, Motivational Speaker R Madhavan to address Outdoor Advertising Convention 2022
In OOH News By M4G Bureau - July 21, 2022
R Madhavan, who has played the lead role in several Hindi and Tamil films, commands a pan-India appeal with his success in Bollywood and southern India film industries alike.
Broadsign extends programmatic ecosystem with Broadsign Reach Header Bidder
In Digital OOH By M4G Bureau - July 20, 2022
Solution helps media owners maximise monetisation opportunities by consolidating demand from multiple supply-side partners
pDOOH platform The Neuron launches DOOH Design Studio
In Digital OOH By Rajiv Raghunath - June 29, 2022
The DOOH Design Studio is a specialist digital billboard creative design studio