Results For "MMA"
266 News Found
Digichive selects LMX to Enable Automated DOOH Advertising on NAIA Screens
In OOH News By M4G Bureau - August 03, 2023
The partnership will enable the activation of campaigns that are programmatic guaranteed as well as open exchange and private marketplace deals (PMP).
US’ Basis Technologies in tie-up with Vistar Media for DOOH
In Digital OOH By M4G Bureau - July 12, 2023
Basis' omnichannel DSP provides marketers with access to Vistar Media’s marketplace for DOOH media
‘There’s a discernible trajectory towards a more globalised DOOH ecosystem’
In Viewpoints By Rajiv Raghunath - June 21, 2023
Amanda Dorenberg, President, Canadian Out of Home Marketing & Measurement Bureau (COMMB) shares her perspectives on DOOH, programmatic buying, and audience metrics in an interview with Rajiv Raghunath.
Vikram Sakhuja, Group CEO of Madison Media & OOH to address OAC 2023 in Delhi
In OOH News By M4G Bureau - June 14, 2023
Vikram will be sharing his perspectives on ‘How best OOH integrates with multichannel marketing strategy’
VIOOH launches new real-time platform alongside suite of premium features
In Digital OOH By M4G Bureau - June 08, 2023
VIOOH Trading Manager enables OOH media owners to trade their inventory programmatically with 40 leading DSPs in real time.
Vistar Media launches ad design studio to reimagine creative for DOOH
In Digital OOH By M4G Bureau - June 07, 2023
Vistar Studio provides creative services globally to support advanced programmatic campaigns.
Flow City, Broadsign partner to broaden access to global DOOH advertising
In Digital OOH By Rajiv Raghunath - June 01, 2023
Programmatic ad tech integration unlocks new DOOH inventory, including Clear Channel, for independent agencies, small businesses, and startups; introduces growth opportunities.
Ammar Millwala, Head – Integrated Marketing, Aditya Birla Capital part of OAA 2023 Jury
In OOH News By M4G Bureau - May 29, 2023
An integrated media specialist, Ammar has over 14 years of experience in the industry, working with both agencies and brands.
Broadsign ushers in next-generation ad server
In Digital OOH By M4G Bureau - May 17, 2023
Advertisers have often had access to better targeting tools than OOH campaign planners, but the Broadsign Ad Server challenges that history, providing media owners with the same flexibility and comprehensive targeting capabilities.