Results For "MENA"
26 News Found
Pikasso integrates with LMX programmatic SSP
In Digital OOH By M4G Bureau - October 20, 2023
Integrating our DOOH screens with LMX opens up a realm of opportunities for the Asian market to connect with audiences of the MENA & West Africa Regions, says Francesca Vincenti, Head of Programmatic & Innovation, Pikasso
Business transformation agency Valtech bolsters its leadership team in APMENA
In OOH News By M4G Bureau - October 12, 2023
The appointment of Ralf Zink as its new Chief Operating Officer, APMENA and Shannon Dix as its Managing Director, SEA & China will drive growth for both Valtech and its clients as they take advantage of digital acceleration in the region
How to make your outdoor campaign go viral
In Viewpoints By - August 21, 2023
Prerna Mehra, Creative Director & Head of Design, MullenLowe MENA writes that the true magic happens when creativity seamlessly merges with addressability, while harnessing the power of imaginative thinking, storytelling, shareability, and gamification
DLF Malls introduces innovative mirrored messages
In Campaigns By M4G Bureau - June 30, 2023
The innovative mirrors combine cutting-edge technology with privacy-focused messaging to create a secure space for women to connect and support each other
Increase industry collaboration: WOO president Tom Goddard
In OOH News By M4G Bureau - February 17, 2023
Addressing the WOO MENA Forum, Goddard underlined the need for strong trade associations to build sector growth
WOO announces top ‘Sustainability in OOH’ panel for MENA Regional Forum
In OOH News By M4G Bureau - February 03, 2023
The conference will take place during February 15-17 in Dubai.
WOO names OMG MENA’s Elda Choucair as Keynote speaker for WOO’s MENA Regional Forum, Dubai
In OOH News By Rajiv Raghunath - January 10, 2023
Elda Choucair has a 15-year history at Omnicom and was previously COO of OMG MENA
Tiger Party shares outlook on how immersive experiences will transform billboards into genre-bending brand journeys in 2023
In Digital OOH By M4G Bureau - December 16, 2022
Affinity will be the key for 2023: Tiger Party CEO Rafale Chang
JCDecaux Chief Data Officer Francois-Xavier Pierrel to keynote science of OOH at WOO MENA Forum
In OOH News By M4G Bureau - December 16, 2022
Day 2 of the Forum will major on the Science of Out of Home including the use of Data, Audience Measurement and making the most of OOH’s Programmatic opportunity.
Brand engagement, metrics, DOOH, creativity stood out in OAC Day 2 deliberations
In OOH News By N Jayalakshmi - August 22, 2022
From audience measurement and role of technology, to leveraging creativity and enhancing the competitive quotient of OOH, the second and concluding day of OAC 2022 set new milestones for the OOH eco-system through an engaging lineup of speakers and sessions.