The tech company has designed a software to help TaxiTop Media, a Kolkata based media owner, optimise their cab branding potential
Growth has to be more widely distributed within the value chain, he said in his address at the CII Big Picture Summit
The agency promotes their client, VIP Industries with an impossible offer on return flights, using an eye-catching media
AI-powered Moving Audiences ingests location data from several sources - social, traffic, smartphone movement, and proprietary IoT sensors to deliver a powerful planning and buying solution...
Speed is the name of the game for DOOH, says John Osborn, CEO, OMD USA
The network offers 3000+ DOOH screens from 15 cities having 1.5 million audiences and 500k daily impressions
The OOH campaign is further amplified with radio advertising which brand finds an effective synergy
The brand launched its maiden marketing campaign keeping OOH as a core communication tool to catch the youth
Srishti Communications has put up 132 DOOH media assets at the station
Summit topics include the digitisation of out-of-home advertising, multi-screen engagement, use of location data, programmatic, among others
