VIOOH powers JCDecaux DOOH programmatic offering in France

In Digital OOH By M4G Bureau - June 02, 2021

In France, JCDecaux manages over 2,500 screens in all the environments where it is present: Urban digital (cities, digital window displays in local stores, premium retail) and airport digital (17 airports digitised, out of 26 airports operated in France, including Paris Charles de Gaulle and Orly)

McDonald’s reinforces brand presence on OOH

In Campaigns By M4G Bureau - March 03, 2021

The brand goes strong on market presence and category share with timely campaigning on outdoors

20% of top OOH spenders are tech, D2C cos: OAAA report

In Research By M4G Bureau - December 21, 2020

The report also shows that OOH advertising was down 36% in Q3 2020, with cinema segment reporting zero revenues for the quarter

MCD likely to announce rebate plan for OOH soon

In OOH News By Bhawana Anand - October 06, 2020

The draft plan is apparently pending approval of the Standing Committee

Delhi’s three civic bodies expect INR 100 crore combined OOH advertising revenue loss

In OOH News By M4G Bureau - September 24, 2020

A standing committee has been appointed to figure out the option to reduce the loss; Media owners waiting for rebate scheme

Kirk McDonald, CEO, GroupM N.A.; Justin Thomas-Copeland, CEO, DDB N.A to address DPAA Summit

In Digital OOH By M4G Bureau - September 24, 2020

Also joining the speaker lineup are Anish Melwani, Chairman & CEO of LVMH; Dan Peres, Editor-in-Chief of Ad Age

McDonald’s welcomes foodies with ‘The Big Hug’

In Campaigns By Bhawana Anand - September 18, 2020

In partnership with Glo, the brand has introduced a new food item to bring back its customers

McDonald’s India – North and East assigns Integrated Marketing Communications mandate to DDB Mudra Group

In OOH News By M4G Bureau - September 11, 2020

The agency will manage the overall marketing and digital communications strategy for the brand across traditional and digital media.

McDonald’s India makes a significant presence in fight against COVID-19

In OOH News By Pray Jani - June 23, 2020

The fast-food brand has launched a series of initiatives to show support during the pandemic

McDonald’s tempts foodies with multiple offers displayed on mall media

In Campaigns By Pray Jani - January 14, 2020

The campaign was executed by MOMS at Mumbai’s high-end malls