Madison Media wins media mandate of Policy Boss/Landmark Insurance

In OOH News By Satarupa Chakraborty - January 06, 2016

Madison Media has won the consolidated media mandate of Policy Boss/Landmark Insurance in Mumbai. The estimated spend of the account is over INR 40 crore and the account will be handled by Madison's Mumbai office.

Anita Bose appointed as new COO of Madison Media Plus

In OOH News By Satarupa Chakraborty - January 05, 2016

Madison Media has appointed Anita Bose as COO of Madison Media Plus, who will also head the company's Delhi office. Bose comes with an industry experience of 20 years.

Madison bags the media mandate for PepperTap

In OOH News By Satarupa Chakraborty - December 30, 2015

Madison Media has bagged the consolidated media mandate estimated at INR 75-100 crores for online grocery delivery service, PepperTap. The account will be handled by Madison's Delhi office.

Madison IES & Roca break a taboo on World Toilet Day

In OOH News By VJ Media Bureau - December 01, 2015

The campaign inspired, motivated and educated those present to talk, discuss, inspire and sensitise others on the need to have proper sanitation for all.

Madison OOH launches suite of planning tools

In OOH News By VJ Media Bureau - November 19, 2015

According to Madison, all these tools will make the media planner's life more scientific and facilitate objective site selection, by allowing planners to make a data based decision and benchmarking the weight & impact of various OOH campaigns.

AdWorld completes 25 yrs in the outdoor industry

In OOH News By Satarupa Chakraborty - November 09, 2015

ADWorld, an eminent outdoor advertising company in Madhya Pradesh and Chhattisgarh has completed 25 years in OOH. To mark the occasion, a celebration was organised by the company at Indore that was graced by many noted personalities from the industry.

Madison OOH rejigs senior management team

In OOH News By VJ Media Bureau - October 26, 2015

Dipankar Sanyal has been promoted to CEO, Platinum Outdoor, while Jayesh Yagnik takes on the role of COO, MOMS.

OOH will go through numerous changes in UP: Y Srinivas Raju

In OOH News By Satarupa Chakraborty - October 14, 2015

Growing population, purchasing power and expanding economy have made UP a palatable state for investment. More investment will attract more OOH need, thus requiring more boost in UP market's outdoor industry.

Scarcity of OOH formats leads to limited exposure: Vinkoo Chakraborty

In OOH News By Satarupa Chakraborty - October 14, 2015

According to Vinkoo, a promising market like UP can grow extensively in outdoor advertising if only formats and aesthetics are improved along with certain monitoring systems and regulations in place.

Madison OOH creates an interesting clock for Engage Deodorants

In Gallery By - September 08, 2015

Unlike static pictures on the billboard, MOMS has used giant versions of moving deodorant bottles as arms of a clock to depict the freshness it promises to offer.